Fresh Director of Global Social Media Influencer Strategy

New York • USA

Wednesday, April 23, 2025

Fresh, a distinguished lifestyle beauty brand under the esteemed LVMH group, is renowned for its innovative skincare, lip care, body care, and fragrance offerings. With a global presence spanning over 25 countries and more than three decades of expertise, Fresh is committed to delivering transformative everyday indulgences. As part of the LVMH conglomerate, Fresh benefits from a rich heritage of luxury and excellence, fostering an inspiring and inclusive work environment that encourages creativity and collaboration.

1. Define the influencer brand strategy within integrated communication plans, encompassing content generation, paid partnerships, events, and seeding.
2. Collaborate with Eastern and Western Market teams to develop an organic social platform strategy and explore new channels.
3. Develop and manage the influencer content strategy, overseeing the external influencer content program, workflow, briefing, and asset delivery.
4. Create global influencer guidelines and strategies for consistent execution across key markets.
5. Lead content strategy for brand, product, and lifestyle campaigns, ensuring innovation and engagement.
6. Define and manage key organic social KPIs, providing dynamic reporting to measure campaign impact.
7. Collaborate with international market teams to incorporate market needs into the organic social strategy and content calendar.
8. Work with creative and marketing teams to align influencer strategy with business needs.

1. 8-12 years of experience in social media or influencer marketing, preferably within the beauty industry.
2. Deep understanding of social platforms, including functionality and advertising products.
3. Strong analytical skills for evaluating content effectiveness and program performance.
4. Excellent project management skills with the ability to align partners swiftly.
5. Strong creative judgment and ability to recognize engaging, on-brand content.

1. Proficiency in digital media and social media metrics and monitoring tools (e.g., Dash Hudson, Tribe).
2. Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop, and video editing skills are a plus.
3. Strong written and verbal communication skills.
4. Proactive in recommending process improvements and new ways of working.
5. Ambition to learn and a curious mindset.

Minimum of 8-12 years in social media or influencer marketing, with a preference for experience in the beauty industry.

The salary range for this role is $160,000 - $180,000 USD.

Comprehensive benefits include medical, dental, and vision coverage, 401k with company match, paid parental leave, fertility and family planning support, mental health resources, and generous paid time off. Employees also enjoy Fresh and LVMH discounts, professional development opportunities, and a supportive, inclusive work environment.

Fresh fosters a culture of inclusivity and creativity, celebrating diversity and encouraging employees to feel valued and respected. The company promotes a collaborative environment where curiosity and innovation are embraced, and employees are empowered to pursue their professional and personal goals within a supportive framework.