Fresh Director of Global Social Media Influencer Strategy

New York • USA

Sunday, February 16, 2025

Fresh, a distinguished lifestyle beauty brand within the LVMH group, is renowned for its innovative skincare, lip care, body care, and fragrance offerings. With a global presence spanning over 25 countries, Fresh is headquartered in New York and boasts more than 30 years of expertise. As part of the prestigious LVMH conglomerate, Fresh benefits from a robust network and resources, fostering an inspiring and inclusive environment that encourages employees to dream big and achieve excellence.

1. Define influencer brand strategy within integrated communication plans, including content generation, paid partnerships, events, and seeding.
2. Collaborate with Eastern and Western Market teams to develop organic social platform strategies and identify new channels for testing.
3. Manage the external influencer content program, overseeing workflow, briefing, and asset delivery.
4. Develop global guidelines and frameworks for influencer strategies that regional teams can implement consistently across key markets.
5. Lead content strategy for brand, product, and lifestyle campaigns, ensuring innovation and engagement.
6. Define and manage key organic social KPIs, providing dynamic reporting to measure campaign impact.
7. Collaborate with international market teams to incorporate market needs into organic social strategies, content development, and calendars.
8. Work with creative and marketing teams to ensure all business needs are considered in influencer strategies.

1. 8-12 years of experience in social media or influencer marketing, with a preference for beauty industry experience.
2. Strong analytical skills for evaluating content effectiveness and program performance.
3. Excellent project management skills, with the ability to align internal and external partners swiftly.
4. Strong creative judgment and the ability to recognize engaging, on-brand content.

1. Proficiency in digital media and social media metrics and monitoring tools (e.g., Dash Hudson, Tribe).
2. Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop, and video editing skills are a plus.
3. Strong written and verbal communication skills.
4. Proven project management skills.
5. Ability to proactively recommend process improvements and new ways of working.

A minimum of 5 years of relevant experience is required, with a preference for candidates with 8-12 years of experience in social media or influencer marketing.

The salary range for this role is $160,000 - $180,000 USD per year.

Fresh offers comprehensive benefits including LVMH-sponsored training and workshops, networking opportunities, mental health support, paid time off, fertility and family planning services, in-store discounts, LVMH group sales, health care, and a 401k with company match.

Fresh fosters a spirit of belonging, celebrating diversity and supporting every employee to feel welcomed, valued, respected, and heard. The company embraces curiosity and collaboration, recognizing that differences strengthen the team. As part of the LVMH group, Fresh provides a professional environment free from discrimination and harassment, committed to equal employment opportunities.