Fresh Director of Global Marketing and Communications

Fresh, a distinguished name in the luxury beauty sector, is part of the esteemed LVMH group, renowned for its dedication to excellence and innovation. With a global presence, Fresh offers a comprehensive lifestyle line that encompasses skincare, lip care, body care, and fragrance. As an employer, Fresh is committed to creating an inspiring and inclusive work environment that encourages creativity and professional growth, supported by world-class benefits and opportunities for development within the expansive LVMH network.

1. Develop and implement global and localized marketing strategies to enhance market share.
2. Create consumer personas and journey maps to optimize engagement across channels.
3. Design a comprehensive 3-year marketing calendar incorporating product launches and promotional events.
4. Lead global campaigns, collaborating with creative teams to ensure effective asset development and deployment.
5. Analyze market trends and consumer insights to maintain category leadership.
6. Coordinate with international partners to tailor marketing strategies to regional needs.
7. Oversee media, advertising, and promotional strategies to maximize ROI.
8. Manage content creation and distribution across various platforms.
9. Collaborate with regional teams to develop events and partnerships.
10. Support influencer strategy and trade marketing initiatives.

1. 10-12+ years of experience in digital marketing, brand marketing, or strategy.
2. Proven knowledge of the global beauty industry and retail marketing.
3. Experience working with international teams and managing complex marketing plans.
4. Strong analytical skills with experience in KPI development and campaign performance measurement.

1. Strategic thinking and problem-solving abilities.
2. Excellent communication and interpersonal skills.
3. Proficiency in MS Office, particularly Excel, Word, and PowerPoint.
4. Ability to lead cross-functional teams and influence decision-making.
5. Strong organizational and time management skills.
6. Creative and proactive approach to challenges.

Minimum 10 years of experience in digital marketing, brand marketing, or strategy, preferably within the beauty industry.

Bachelor's degree in Marketing, Business, or a related field.

The salary range for this role is $160,000 - $210,000 USD.

Comprehensive benefits package including health care, retirement plans, paid time off, and exclusive LVMH perks and discounts. Additional support for mental health, fertility, and family planning is provided.

Fresh fosters a culture of inclusivity and innovation, celebrating diversity and encouraging employees to feel valued and heard. The company promotes a collaborative environment where creativity and strategic thinking are paramount, supported by robust training and development opportunities.