Fresh Director of Global Marketing and Communications

New York • USA

Tuesday, December 23, 2025

Fresh, a distinguished member of the LVMH Group, is a global leader in the beauty industry, renowned for its innovative skincare, lip care, body care, and fragrance products. Headquartered in New York City, Fresh is committed to creating a workplace that fosters creativity, diversity, and professional growth. As part of the LVMH family, Fresh benefits from the extensive resources and networks of one of the world's largest luxury goods conglomerates, offering employees unparalleled opportunities for career development and advancement.

1. Develop and implement global marketing and communication strategies to enhance market share.
2. Create consumer personas and journey maps to optimize engagement across various touchpoints.
3. Craft a comprehensive 3-year marketing calendar integrating product launches, campaigns, and events.
4. Tailor marketing strategies to regional needs, accounting for market-specific challenges and opportunities.
5. Lead global campaigns, collaborating with creative teams to ensure cohesive and impactful messaging.
6. Define and analyze KPIs to assess campaign success and drive continuous improvement.
7. Collaborate with cross-functional teams to align marketing efforts with sales, e-commerce, and CRM strategies.
8. Manage and mentor junior marketing staff, fostering a culture of innovation and accountability.

1. Bachelor's degree in Marketing, Business, or related field.
2. Minimum of 10 years of experience in digital marketing, brand marketing, or strategy.
3. Proven track record in the global beauty industry with a strong understanding of international markets.

1. Strategic thinking and problem-solving abilities.
2. Excellent communication and interpersonal skills.
3. Proficiency in MS Office, particularly Excel, Word, and PowerPoint.
4. Strong analytical skills with experience in KPI development and campaign analysis.
5. Ability to lead cross-functional teams and manage complex projects.

A minimum of 10 years in digital marketing, brand marketing, or strategic roles within the beauty industry, with a focus on international markets and cross-functional collaboration.

Bachelor's degree in Marketing, Business, or related field.

The salary range for this role is $160,000 - $210,000 USD.

Comprehensive benefits package including health care, 401k with company match, paid time off, and exclusive LVMH discounts. Additional perks include professional development opportunities, mental health support, and family planning assistance.

Fresh is dedicated to fostering an inclusive and dynamic workplace culture that values diversity, creativity, and collaboration. Employees are encouraged to innovate and contribute to the company's success, supported by a robust framework of professional development and wellness programs.