Fresh Director of Global Marketing and Communications

New York • USA

Tuesday, November 18, 2025

Fresh, a distinguished entity within the LVMH conglomerate, is renowned for its comprehensive lifestyle offerings in skincare, lip care, body care, and fragrance. With its headquarters in New York City, Fresh is committed to being an exemplary employer in the beauty industry, fostering a nurturing and inspiring work environment. The brand is dedicated to diversity and inclusion, ensuring all employees feel valued and empowered.

1. Develop and execute global marketing and communication strategies to enhance market share.
2. Create consumer personas and journey maps to optimize engagement.
3. Design a three-year marketing calendar integrating product launches and campaigns.
4. Customize global marketing calendars to align with regional nuances.
5. Define KPIs for campaign success and conduct trend analysis.
6. Lead global campaigns for product launches and category promotions.
7. Collaborate with creative teams to develop campaign assets.
8. Formulate media, advertising, and promotion strategies based on performance analysis.
9. Coordinate with channel partners to implement best practices.
10. Develop content matrices to meet campaign objectives.
11. Engage with regional teams for event and partnership opportunities.
12. Support influencer strategy and visual merchandising initiatives.
13. Partner with e-commerce and CRM teams to enhance online presence and loyalty programs.
14. Collaborate with analytics and education teams to optimize campaign performance.

1. 10-12+ years of experience in digital marketing, brand marketing, or strategy.
2. In-depth knowledge of the global beauty industry.
3. Proficiency in social media, influencer, and media landscapes.
4. Experience in retail and in-store marketing.
5. Proven track record working with international teams.
6. Strong analytical skills with experience in KPI development.
7. Ability to develop realistic plans and recommendations.

1. Strategic thinking and problem-solving abilities.
2. Proficiency in MS Office, particularly Excel, Word, and PowerPoint.
3. Strong leadership and relationship-building skills.
4. Influence decision-making and manage cross-functional teams.
5. Excellent organizational and time management skills.
6. Exceptional verbal and written communication skills.
7. Creative and proactive approach to challenges.

Minimum 10 years

The salary range for this role is $160,000 - $210,000 USD.

Comprehensive benefits include health care, paid time off, fertility and family planning support, mental health resources, and retirement plans. Employees enjoy Fresh and LVMH discounts, training opportunities, and a supportive work environment.

Fresh prides itself on a culture of inclusivity, innovation, and collaboration. The company values diversity and encourages employees to bring their unique perspectives to the table. The work environment is dynamic, with a focus on personal and professional growth.