Fresh Director of Global Influencer Strategy

New York • USA

Monday, July 21, 2025

Fresh, a distinguished brand within the LVMH Group, is renowned for its innovative skincare, lip care, body care, and fragrance offerings. With a global presence in over 25 countries and more than 30 years of expertise, Fresh is committed to creating transformative everyday indulgences. As part of the prestigious LVMH conglomerate, Fresh benefits from a rich heritage of luxury and excellence, fostering an inclusive and inspiring work environment that encourages creativity and innovation.

1. Develop and define the influencer brand strategy within integrated communication plans, including content generation, paid partnerships, events, seeding, and relationship building.
2. Manage the external influencer content program, overseeing workflow, briefing, and asset delivery.
3. Create global guidelines and strategies for influencer engagement that regional teams can implement consistently across key markets.
4. Lead the development of innovative and engaging content strategies for brand, product, and lifestyle campaigns.
5. Utilize insights to optimize and scale influencer campaigns, building systems to measure and repeat performance.
6. Regularly distribute insights and learnings to internal teams through monthly reporting.
7. Collaborate with creative and marketing teams on 360-marketing campaigns to ensure alignment with global strategies and launches.
8. Identify synergies within Consumer Marketing to amplify brand awareness, desirability, customer acquisition, and engagement.

1. 8-12+ years of experience in influencer marketing, preferably within the beauty industry.
2. Strong analytical skills to evaluate content effectiveness and program performance.
3. Solid network of influencer talent, agents, publicists, celebrities, and industry gatekeepers.
4. Excellent project management skills with the ability to swiftly align internal and external partners.
5. Proficiency in influencer and social media metrics and monitoring tools (e.g., Tribe).
6. Technical skills in Excel and PowerPoint.

1. Consumer-centric approach to building relationships.
2. Collaborative communication and teamwork.
3. Strategic thinking and data-driven decision making.
4. Creative judgment for on-brand content and influencer alignment.
5. Results-driven mindset with a focus on achieving business objectives.

A minimum of 5 years of experience in influencer marketing, with a preference for beauty industry expertise.

The salary range for this role is $160,000 - $180,000 USD.

Fresh offers a hybrid working schedule with three fixed days in the office and two days remote. Benefits include comprehensive training and development programs, mental health support, paid time off, fertility and family planning assistance, exclusive discounts, and a robust health care package. Additionally, a 401k plan with company match and additional employer contributions is available.

Fresh fosters a spirit of belonging and inclusivity, celebrating diversity and encouraging employees to feel welcomed, valued, respected, and heard. The company embraces curiosity and collaboration, recognizing that differences strengthen the team. As part of the LVMH Group, Fresh offers a dynamic and inspiring work environment that promotes personal and professional growth.