Fresh Director of Global Influencer Strategy

New York • USA

Friday, June 27, 2025

Fresh, a distinguished lifestyle beauty brand within the esteemed LVMH group, is headquartered in New York and operates in over 25 countries. Renowned for its innovative skincare, lip care, body care, and fragrance products, Fresh is committed to fostering an inclusive and inspiring work environment. As part of the LVMH conglomerate, Fresh offers unparalleled opportunities for professional growth and development, supported by a culture that values diversity and creativity.

1. Develop and define the influencer brand strategy within integrated communication plans, encompassing content generation, paid partnerships, events, seeding, and relationship building.
2. Manage the external influencer content program, overseeing workflow, briefing, and asset delivery.
3. Create global guidelines and frameworks for influencer strategies that regional teams can implement consistently across key markets.
4. Lead the development of innovative, informative, and engaging content for brand, product, and lifestyle campaigns.
5. Utilize insights to optimize and scale campaigns, ensuring influencer performance is measurable and repeatable.
6. Regularly distribute insights and learnings with internal teams through monthly reporting.
7. Collaborate with creative and marketing teams on 360-marketing campaigns to ensure alignment with global strategies and launches.
8. Identify synergies within Consumer Marketing to amplify brand awareness, desirability, customer acquisition, and engagement.

1. 8-12+ years of experience in influencer marketing, preferably within the beauty industry.
2. Strong analytical skills to evaluate content effectiveness and program performance.
3. Solid network of influencer talent, agents, publicists, celebrities, and other industry-related gatekeepers.
4. Excellent project management skills with the ability to swiftly align internal and external partners.
5. Proficient in influencer and social media metrics and monitoring tools (e.g., Tribe).

1. Deep understanding of all social platforms, including functionality and advertising products.
2. Strong creative judgment and ability to recognize engaging, on-brand content.
3. Technical skills in Excel and PowerPoint.
4. Ability to build relationships with consumers through heartfelt generosity.
5. Collaborative communication skills.

Minimum of 5 years in influencer marketing, with a preference for beauty industry experience.

The salary range for the role is $160,000 - $180,000 USD.

Fresh offers a hybrid working schedule with three fixed days in the office and two days remote. Benefits include comprehensive paid time off, fertility and family planning support, health care, retirement plans, and various discounts and perks.

Fresh fosters a spirit of belonging, celebrating diversity and supporting employees to feel welcomed, valued, respected, and heard. The company encourages curiosity and collaboration, recognizing that differences strengthen the team.