Fresh Director of Global Influencer Strategy

New York • USA

Thursday, May 22, 2025

Fresh, a distinguished entity within the LVMH conglomerate, is a globally recognized lifestyle beauty brand headquartered in New York. Renowned for its innovative skincare, lip care, body care, and fragrance products, Fresh operates in over 25 countries. The brand is celebrated for its commitment to fostering an inclusive and inspiring work environment, offering world-class benefits, and encouraging a culture of curiosity and collaboration.

1. Develop and define the influencer brand strategy within integrated communication plans, including content generation, paid partnerships, events, and relationship building.
2. Manage the external influencer content program, overseeing workflow, briefing, and asset delivery.
3. Create global guidelines and strategies for influencer engagement that regional teams can implement consistently across markets.
4. Lead the development of innovative and engaging content for brand, product, and lifestyle campaigns.
5. Utilize insights to optimize and scale influencer campaigns, building systems for measurable performance.
6. Regularly distribute insights and learnings to internal teams through monthly reporting.
7. Collaborate with creative and marketing teams to align influencer strategy with global campaigns and launches.
8. Identify synergies within Consumer Marketing to enhance brand awareness, desirability, and customer engagement.

1. 8-12+ years of experience in influencer marketing, preferably within the beauty industry.
2. Strong analytical skills for evaluating content effectiveness and program performance.
3. Extensive network of influencer talent, agents, publicists, and industry gatekeepers.
4. Proficient in influencer and social media metrics and monitoring tools.
5. Technical proficiency in Excel and PowerPoint.

1. Consumer-centric approach to building relationships.
2. Collaborative communication and ideation skills.
3. Strategic thinking with a growth mindset.
4. Strong project management and creative judgment abilities.
5. Driven to achieve business objectives and organizational success.

Minimum 5 years of experience in a similar role, with a preference for beauty industry expertise.

The salary range for the role is $160,000 - $180,000 USD.

Comprehensive benefits include hybrid working schedule, training and development opportunities, mental health support, paid time off, fertility and family planning assistance, discounts, health care, and retirement benefits.

Fresh promotes a culture of belonging, celebrating diversity and supporting employees to feel valued and heard. The brand encourages a collaborative environment where differences are recognized as strengths, fostering innovation and creativity.