CRM Data Analyst

FRED is a modern jeweler known for its creative audacity and informal glamour. Since joining the LVMH group in 1995, FRED has been part of the Watches & Jewelry Division. The company is committed to maintaining an inclusive work environment and embodies the spirit of joy, freedom, and the Riviera's light.

1. Define, develop, and manage customer data-driven analyses and insights to enhance understanding of purchasing behaviors and guide strategic decisions.
2. Develop studies, dashboards, and strategic recommendations to meet business needs for customer engagement.
3. Perform weekly and monthly reporting.
4. Collaborate with IT to develop and evolve dashboards and automated reporting within the company's business intelligence tool.
5. Maintain customer segmentation and accelerate action plans to retain customers.
6. Train and support market teams on best practices in studies and insights.
7. Ensure consistency across all data collection points and lead tool evolution in compliance with legal requirements (GDPR, PIPL, PIPA, etc.).
8. Improve the quality of the customer database in partnership with IT (cleaning and deduplication).
9. Monitor the adoption of data collection tools in stores and implement action plans to support change management with regions.
10. Lead the collection, quality, and evolution of clienteling customer data.
11. Analyze and monitor the performance of CRM & Clienteling actions using reports and dashboards to improve action effectiveness.
12. Participate in the development of innovative solutions using AI for customer targeting.

1. Degree in Data Science or Statistics
2. 2 to 3 years of experience in customer data analysis, retail project management, digital marketing, or innovation
3. Strong analytical and synthesis skills, numerical proficiency
4. Autonomy, rigor, and organization in project management
5. Ability to unite around a project
6. In-depth knowledge of customer and omnichannel issues
7. Proficiency in the digital environment and sensitivity to innovations
8. Knowledge of Business Intelligence tools, Salesforce, Jira, advanced Excel
9. Fluent in English

Minimum 3 years

Degree in Data Science or Statistics

The position offers a permanent contract starting from March 2025.

FRED promotes a joyful and audacious tone, with a commitment to inclusivity. The company is located in Paris, France, and offers a hybrid working mode.