Fred CRM Data Analyst

Paris • France

Sunday, December 8, 2024

FRED, a distinguished name in the realm of luxury jewelry, is a part of the esteemed LVMH Group, specifically within its Watches & Jewelry Division. Renowned for its modern and audacious creations since 1936, FRED embodies a spirit of joie de vivre and creative boldness, offering a unique blend of informal glamour and refined elegance. As an employer, FRED is committed to fostering an inclusive work environment that reflects the vibrant and innovative ethos of its founder.

1. Define, develop, and manage customer data-driven analyses and insights to enhance understanding of purchasing behaviors and guide strategic decisions.
2. Develop studies, dashboards, and strategic recommendations to meet business needs for customer engagement.
3. Conduct weekly and monthly reporting.
4. Collaborate with IT to develop and evolve automated dashboards and reporting within the company's business intelligence tool.
5. Maintain customer segmentation and accelerate action plans to enhance customer loyalty.
6. Train and support market teams on best practices in studies and insights.
7. Ensure consistency across all data collection points and lead the evolution of tools in compliance with legal requirements (GDPR, PIPL, PIPA, etc.).
8. Improve the quality of the customer database in partnership with IT (cleaning and deduplication).
9. Monitor the adoption of data collection tools in stores and implement action plans to support change management with regions.
10. Lead the collection, quality, and evolution of clienteling customer data.
11. Analyze and monitor the performance of CRM & Clienteling actions using reports and dashboards to improve action effectiveness.
12. Participate in the development of innovative solutions using AI for customer targeting.

1. Degree in Data Science or Statistics
2. 2 to 3 years of experience in customer data analysis, retail project management, digital marketing, or innovation
3. Strong analytical and synthesis skills, proficiency with numbers
4. Autonomy, rigor, and organization in project management
5. Ability to unite around a project
6. Deep understanding of customer and omnichannel issues
7. Proficiency in digital environments and sensitivity to innovations
8. Knowledge of Business Intelligence tools, Salesforce, Jira, advanced Excel
9. Fluent in English

1. Analytical and synthesis skills
2. Project management
3. Digital marketing proficiency
4. Business Intelligence tools
5. Customer segmentation
6. Data quality management
7. AI solutions for customer targeting

Minimum 3 years of experience in relevant fields such as customer data analysis, retail project management, or digital marketing.

Degree in Data Science or Statistics

FRED offers a hybrid working mode and is committed to maintaining an inclusive work environment.

FRED's workplace culture is deeply rooted in the values of its founder, emphasizing joie de vivre, freedom, and the light of the Riviera. The company encourages a vibrant and innovative atmosphere where employees are seen as daily ambassadors of these principles.