Francis Kurkdjian Digital Performance Project Manager

Paris • France

Wednesday, March 26, 2025

Maison Francis Kurkdjian, a prestigious member of the LVMH group and the Comité Colbert since 2016, is renowned for its exquisite collection of unique fragrances crafted with the utmost dedication to the traditions of French perfumery. Established in 2009, the brand is present in nearly 800 of the world's most prestigious retail locations. Maison Francis Kurkdjian is committed to providing its employees with challenging opportunities that foster skill development and talent revelation, all within an inclusive environment that values diversity as a cornerstone of its success.

1. Develop and implement digital marketing strategies to enhance overall online campaign performance.
2. Manage and optimize online advertising campaigns across various performance platforms such as Google Ads and Meta, while challenging media agencies.
3. Oversee the budget for digital campaigns to maximize return on investment (ROI).
4. Collaborate with content, design, and development teams to ensure campaign coherence and effectiveness.
5. Work with CRM teams to orchestrate traffic acquisition, audience enrichment, lead conversion, and customer retention.
6. Manage Conversion Rate Optimization (CRO) projects and A/B testing initiatives.
7. Propose improvements for UI/UX and landing pages.
8. Manage A/B testing and personalization tools in collaboration with LVMH experts.
9. Collaborate with CRO experts at LVMH to develop new tests.
10. Work with the Product Owner team to deploy successful tests and integrate them into sprints.
11. Analyze digital performance data and provide detailed reports on key performance indicators (KPIs).
12. Collaborate with developers and tracking teams to maintain and enhance the web tracking plan.
13. Bridge the gap between web reporting and business intelligence.
14. Deliver periodic business insights.

1. Degree in marketing, communication, business, or a related field.
2. Minimum of 5 years of experience in digital performance, traffic acquisition, or growth hacking.
3. Google Ads certification or other relevant digital marketing certifications is a plus.
4. Fluent in professional English.

1. Proficiency in campaign and data analysis tools (Google Ads, Google Analytics, Google Tag Manager, Power BI, etc.).
2. Strong understanding of digital marketing strategies, including SEO, SEA, social media, email marketing, and display advertising.
3. Analytical mindset with the ability to analyze complex data, identify trends, and make informed decisions.
4. Results-oriented with a strong sense of goal achievement.
5. Skills in data visualization and storytelling.
6. Creativity and the ability to devise innovative solutions to enhance digital performance.
7. Excellent communication skills, both written and oral, for presenting results and collaborating with multidisciplinary teams.
8. Proven experience in performance management and online advertising campaign optimization.
9. Ability to work collaboratively with various departments.

Minimum of 5 years of experience in digital performance, traffic acquisition, or growth hacking.

Degree in marketing, communication, business, or a related field.

Maison Francis Kurkdjian offers a stimulating work environment with opportunities for professional growth and skill development. The company values diversity and inclusion, providing equal opportunities for all employees, including those with disabilities.

Maison Francis Kurkdjian fosters an inclusive and diverse work environment where every employee is encouraged to reach their full potential. The company is a signatory of the Charte de l’Autre Cercle, emphasizing its commitment to diversity and inclusion as essential elements for employee fulfillment and the brand's success.