Francis Kurkdjian Digital Performance Manager

Paris • France

Thursday, May 22, 2025

Maison Francis Kurkdjian, a distinguished member of the LVMH group since 2016, is a beacon of luxury in the fragrance industry. Renowned for its exquisite collection of unique perfumes, the Maison is committed to the French tradition of perfumery, emphasizing the luxury of details from the selection of the finest raw materials to the refined elegance of its design. As a part of the LVMH conglomerate, Maison Francis Kurkdjian benefits from a rich heritage of luxury and innovation, offering employees a stimulating environment to develop new skills and face spectacular challenges.

1. Develop and implement digital marketing strategies to enhance overall online campaign performance.
2. Manage and optimize online advertising campaigns across various performance platforms (Google Ads, Shopping, Meta, etc.) while challenging media agencies.
3. Oversee digital campaign budgets and optimize spending to maximize return on investment (ROI).
4. Collaborate with content, design, and development teams to ensure campaign coherence and effectiveness.
5. Work with CRM teams to orchestrate traffic acquisition, audience enrichment, lead conversion, and customer retention.
6. Manage Conversion Rate Optimization (CRO) projects and A/B testing initiatives.
7. Propose improvements on UI/UX and landing pages.
8. Manage A/B testing and personalization tools in collaboration with LVMH experts.
9. Collaborate with CRO experts at LVMH to develop new tests.
10. Work with the Product Owner team to deploy successful tests and integrate them into sprints.
11. Analyze digital performance data and provide detailed reports on key performance indicators (KPIs).
12. Collaborate with developers and tracking teams to maintain and improve the web tracking plan.
13. Bridge the gap between web reporting and business intelligence.
14. Deliver periodic business insights.

1. Degree in Marketing, Communication, Business, or a related field.
2. Minimum of 5 years of experience in digital performance, traffic acquisition, or growth hacking.
3. Google Ads certification and/or other relevant digital marketing certifications is a plus.
4. Fluent and professional English proficiency.

1. Proficiency in campaign and data analysis tools (Google Ads, Google Analytics, Google Tag Manager, Power BI, etc.).
2. Strong understanding of digital marketing strategies, including SEO, SEA, social media, email marketing, and display advertising.
3. Analytical mindset with the ability to analyze complex data, identify trends, and make informed decisions.
4. Results-oriented with a strong sense of goal achievement.
5. Skills in data visualization and data storytelling.
6. Creativity and ability to find innovative solutions to improve digital performance.
7. Excellent communication skills, both written and oral, for presenting results and collaborating with multidisciplinary teams.
8. Proven experience in performance management and online advertising campaign optimization.
9. Ability to work in a team and collaborate with different departments.

Minimum 5 years of experience in digital performance, traffic acquisition, or growth hacking.

Degree in Marketing, Communication, Business, or a related field.

Maison Francis Kurkdjian offers a dynamic and inclusive work environment, fostering personal and professional growth. Employees are provided with opportunities to develop new skills and face exciting challenges, contributing to the Maison's success.

Maison Francis Kurkdjian prides itself on providing equal opportunities and fostering an inclusive environment where everyone can thrive and reach their full potential. The Maison values diversity and inclusion as essential elements for the well-being and success of its employees, actively recruiting and valuing all types of talents and uniqueness.