Francis Kurkdjian CRM Project Manager - Client Loyalty

Paris • France

Tuesday, May 6, 2025

Maison Francis Kurkdjian, established in 2009, is a prestigious fragrance house renowned for its unique collection of perfumes crafted with the utmost dedication to the traditions of French perfumery. As part of the LVMH group, the Maison is experiencing significant growth and offers its employees stimulating missions that foster skill development and talent revelation. The brand is a member of the Comité Colbert and is committed to diversity and inclusion, ensuring an environment where all individuals can thrive and reach their full potential.

1. Oversee the daily operations of the loyalty program, coordinating with internal teams such as Marketing, E-commerce, Retail, Customer Service, Finance, and LVMH Beauty IT to ensure seamless management.
2. Coordinate the activation of offers and rewards for program members in alignment with the marketing plan and commercial highlights.
3. Serve as the primary contact for any inquiries or issues related to the loyalty program.
4. Optimize customer journeys to ensure a premium and seamless experience at every stage of the program, both online and offline.
5. Supervise all communications related to the program, including email campaigns and print materials, proposing innovative ideas, overseeing implementation, and measuring impact.
6. Organize and coordinate exclusive events or unique experiences for loyalty program members in collaboration with Marketing and Communication departments.
7. Analyze loyalty program performance using key KPIs such as conversion rates, member engagement, customer retention, and average basket growth.
8. Provide regular reports to management with recommendations for adjustments to enhance program effectiveness.
9. Identify areas for improvement to maximize program efficiency and meet the expectations of the most loyal customers.
10. Propose regular adjustments and improvements to meet market needs and expectations.
11. Conduct ongoing research on trends in loyalty and customer experience within the luxury and fragrance sectors.

1. Bachelor's degree +5 in Business, Marketing, Digital, or equivalent.
2. Minimum of 3 years of experience in loyalty program management, CRM, or digital marketing, ideally within the luxury or beauty sector.
3. Proficiency in CRM tools, particularly Salesforce, and expertise in data analysis.
4. Strong analytical skills, a keen sense of customer service, and performance orientation.
5. Excellent project management and communication skills.
6. Creativity and innovation to continually enhance the customer experience.
7. Passion for the luxury and fragrance industry.
8. Autonomous, meticulous, and adaptable to challenges.
9. Bilingual in French and English, both spoken and written.

1. CRM tools proficiency, especially Salesforce
2. Data analysis expertise
3. Project management skills
4. Strong communication abilities
5. Creativity and innovation
6. Customer service orientation
7. Bilingual in French and English

A minimum of 3 years in loyalty program management, CRM, or digital marketing, preferably in the luxury or beauty industry.

Bachelor's degree +5 in Business, Marketing, Digital, or equivalent.

The position offers a dynamic work environment with opportunities for professional growth and skill development within a leading luxury brand.

Maison Francis Kurkdjian fosters a culture of inclusivity and diversity, valuing each employee's unique talents and perspectives. The company is dedicated to creating an environment where individuals can flourish and contribute to the brand's success.