Fendi Public Relations Manager

Seoul • South Korea

Wednesday, March 19, 2025

Fendi, a distinguished name in the luxury fashion industry, is part of the esteemed LVMH Group, which is renowned for its portfolio of prestigious brands. As an employer, Fendi offers a dynamic and innovative work environment, fostering creativity and excellence in the realm of fashion and leather goods.

1. Develop and implement a comprehensive communications strategy for the Korean market.
2. Oversee all public relations activities to maximize brand exposure through significant editorial coverage across online and offline media platforms.
3. Cultivate and maintain professional relationships with key media, celebrities, and influencers to enhance brand visibility.
4. Lead the celebrity strategy to amplify brand presence, working closely with brand ambassadors and leveraging global event initiatives.
5. Explore new promotional initiatives to increase brand exposure and positioning, identifying new media opportunities and analyzing competitive performance.
6. Execute all brand and PR events, including large-scale brand events, product launches, and press presentations.
7. Collaborate with the regional team to align work initiatives with brand objectives and ensure synergy.
8. Strategize editorial planning in collaboration with retail to maximize press coverage for brand initiatives and product launches.
9. Manage the Korea PR budget, ensuring efficient and effective execution of projects within planned budgets.

1. Minimum 10 years of experience in in-house fashion communications or fashion PR agency.
2. Bachelor’s degree in communications, international relations, PR, or marketing.

1. Ability to work independently and collaboratively with cross-functional teams.
2. Strong attention to detail and analytical skills.
3. Experience in digital and social media PR.
4. Proficient in public relations with strong journalistic instincts.
5. Proactive, creative, and innovative thinking.
6. Strong interpersonal and communication skills for networking.
7. Presentable and able to serve as a brand ambassador.
8. Established connections with fashion media and relevant networks in Korea.
9. Excellent written and spoken English.

A minimum of 10 years of experience in in-house fashion communications or a fashion PR agency is required.

Bachelor’s degree in communications, international relations, PR, or marketing.

Competitive benefits package including health insurance, paid time off, and opportunities for professional development.

Fendi fosters a culture of innovation and creativity, encouraging employees to think outside the box and collaborate across functions. The brand values excellence and is committed to maintaining its prestigious reputation in the luxury market.