Fendi Marketing and Communication Manager

Tokyo • Japan

Monday, January 6, 2025

Fendi, a prestigious name in the luxury fashion industry, is part of the esteemed LVMH group, renowned for its commitment to excellence and innovation. As an employer, Fendi offers a dynamic and inclusive environment where creativity and collaboration are at the forefront, providing employees with opportunities to contribute to the brand's legacy while developing their careers within the expansive LVMH network.

1. Define and execute the brand strategy and positioning for the Japanese market, focusing on image, visibility, and communication across traditional and digital channels.
2. Develop and implement a comprehensive ambassador strategy, including content creation and management.
3. Oversee corporate communication activities to ensure alignment with global brand objectives.
4. Coordinate marketing strategy plans and sales marketing activities to drive business growth.
5. Guide the development and execution of advertising campaigns.
6. Formulate and implement a digital strategy across all local communication channels.
7. Develop a robust strategy for engaging celebrities and influencers to enhance brand presence on social media.
8. Lead local projects and customer relationship activities, coordinating with CRM, e-commerce, retail, and merchandising departments.
9. Cultivate and maintain strong relationships with local press to maximize editorial coverage.
10. Oversee the creation of marketing and communication digital content, ensuring integration with offline plans and collaboration with sales and IT teams.
11. Manage the advertising and promotion budget, including digital expenditures.

1. University graduate with a degree in a relevant field.

1. Proven ability to build and maintain relationships with press and media.
2. Strong knowledge of the fashion and retail industries.
3. Excellent negotiation and communication skills.
4. Ability to work collaboratively within a team and take initiative to achieve goals.
5. Creative thinking and problem-solving skills.

A minimum of 10 years of experience in a fashion company, with a focus on PR, digital, or media within luxury fashion brands.

University Graduate

Fendi offers a comprehensive benefits package, including opportunities for career development within the LVMH group, fostering professional growth and advancement.

Fendi's workplace culture is characterized by a commitment to diversity, innovation, and social responsibility. Employees are encouraged to embrace change, think creatively, and contribute positively to the brand's success while adhering to high ethical standards.