Fendi General Merchandising Manager

Shanghai • China

Monday, October 27, 2025

Fendi, a distinguished name in the luxury fashion industry, operates under the esteemed LVMH conglomerate. Renowned for its innovative designs and unparalleled craftsmanship, Fendi offers a dynamic and inspiring work environment. As part of LVMH, Fendi employees benefit from the stability and resources of a global leader in luxury goods, fostering a culture of creativity and excellence.

1. Lead the team in studying and defining the product mix tailored to the Greater China market.
2. Oversee the preparation of Open-to-Buy (OTB) plans and ensure optimal merchandise selection during seasonal buying sessions.
3. Coordinate the dissemination of product information and order details to relevant departments including Business Planning, Supply Chain, Logistics, and Retail.
4. Prepare and maintain seasonal merchandise books.
5. Initiate and coordinate reordering processes with the Supply Chain department.
6. Propose and oversee remerchandising strategies during new product launches and season-end sales.
7. Identify training needs and develop training materials for Women's and Men's product lines.
8. Collaborate with the Visual Merchandising team to align store displays with headquarters' guidelines and promotional schedules.
9. Supervise the preparation of monthly product comment reports.
10. Conduct sales and sell-through analyses, proposing action plans as necessary.
11. Engage with headquarters on quality and after-sales service developments.
12. Conduct market research on customer behavior, market trends, and competitor offerings.

1. Minimum 10 years of merchandising experience in the fashion retail industry, with a managerial background.
2. University degree or higher.

1. Excellent communication and interpersonal skills.
2. Detail-oriented and results-driven.
3. Flexibility in dealing with diverse cultures.
4. Strong analytical and presentation skills.
5. Proficiency in computer applications including Windows, Word processing, PowerPoint, and Power BI.
6. Fluency in English and Mandarin; proficiency in Italian and Cantonese is advantageous.

Minimum 10 years of experience in merchandising within the fashion retail sector, holding a managerial position.

University degree or higher.

Employees enjoy a comprehensive benefits package, including opportunities for professional development within a globally recognized luxury brand.

Fendi promotes a culture of innovation and excellence, encouraging employees to push creative boundaries while upholding the brand's legacy of luxury and craftsmanship. The company values diversity and fosters an inclusive environment where talent from various backgrounds can thrive.