Fendi E-Commerce Manager

Shanghai • China

Monday, October 13, 2025

Fendi, a prestigious name in the luxury fashion industry, is part of the renowned LVMH Group. As a leading brand, Fendi is committed to excellence, innovation, and the creation of high-quality products that embody sophistication and elegance. Working at Fendi offers the opportunity to be part of a dynamic and creative environment that values craftsmanship and forward-thinking strategies.

1. Develop and implement a localized e-commerce strategy for Greater China, aligning with global brand standards.
2. Collaborate with global and cross-functional teams to drive business growth and optimize e-commerce and merchandising strategies.
3. Utilize digital performance data to generate analyses, forecasts, and KPI reporting.
4. Lead online product selection and assortment planning based on user behavior and sales results.
5. Develop and execute client engagement strategies through WeCom and optimize client service activities.
6. Oversee pricing, inventory, order processing, and fulfillment operations.
7. Serve as the key business contact for global e-commerce teams, providing market insights and reporting.
8. Work closely with internal teams and agencies to ensure premium online customer experiences.
9. Collaborate with marketing and digital teams to enhance performance advertising initiatives.
10. Act as a key stakeholder in omnichannel initiatives to enhance the customer journey.
11. Partner with IT and Omnichannel Operations teams to define business requirements and oversee project execution.

1. Bachelor's or advanced degree in marketing, e-commerce, or related disciplines.
2. Minimum of 10 years of experience in the luxury or fashion industry.

1. Hands-on experience in e-commerce operations (DTC & 3rd party) is essential.
2. Strong influencing and interpersonal skills for driving results in a cross-functional team setting.
3. Proficiency in project management and reporting tools.
4. Excellent command of written and spoken English.
5. Proficient in Microsoft Office Excel, PowerPoint, and e-commerce IT tools.

At least 7 years of related working experience in the luxury or fashion industry.

Bachelor's or advanced degree in marketing, e-commerce, or related disciplines.

Fendi offers a competitive benefits package, including opportunities for career advancement, professional development, and a dynamic work environment.

Fendi fosters a culture of creativity, innovation, and excellence. The company values teamwork, a customer-centric approach, and a proactive mindset, encouraging employees to contribute to the brand's legacy of luxury and sophistication.