Fendi CRM Specialist

Tokyo • Japan

Monday, December 23, 2024

Fendi, a distinguished name in the luxury fashion industry, is part of the esteemed LVMH Group, known for its commitment to excellence and innovation. As an employer, Fendi offers a dynamic and inclusive work environment that fosters creativity and growth, providing employees with the opportunity to contribute to the brand's storied legacy.

1. Maintain and ensure the accuracy of the client database, starting with data collection in-store.
2. Train store teams on data collection methods and CRM data interpretation.
3. Oversee annual CRM KPIs, including Data Collection, New Recruitment, and Retention Rate, and monitor monthly results to identify improvement areas.
4. Conduct customer insights analysis to support business strategies and provide actionable recommendations.
5. Design CRM reports summarizing key initiatives related to clienteling.
6. Develop and implement CRM campaigns in alignment with global priorities, ensuring integration with local functions.
7. Create innovative client journeys that enhance engagement and loyalty across online and offline channels.
8. Promote CRM tool adoption and nurture a clienteling culture through training and collaboration with retail teams.
9. Collaborate with store ambassadors to gather feedback and enhance CRM activities based on local market needs.
10. Publish and support ad-hoc reporting on retail KPIs.

1. Minimum 3 years of CRM or client development experience, or relevant retail business experience.
2. Bachelor’s Degree or equivalent experience.

1. Strong strategic and analytical thinking.
2. Outstanding verbal and written communication skills.
3. Strong organizational skills and attention to detail.
4. Ability to handle multiple tasks and manage deadlines.
5. Proficiency in MS Excel at an advanced level.
6. Native proficiency in Japanese; English proficiency is a plus.

Minimum of 3 years in CRM or client development, or relevant retail business experience.

Bachelor’s Degree or equivalent experience.

Fendi offers a hybrid working model, fostering a balance between professional and personal life, and promoting a culture of inclusivity and innovation.

Fendi's workplace culture is characterized by a commitment to diversity, innovation, and social responsibility. Employees are encouraged to challenge the status quo and contribute to the brand's success through collaboration and integrity.