Fendi

CRM Specialist

Fendi is a renowned luxury fashion brand known for its innovative designs and high-quality products. With a strong presence in the fashion and leather goods sector, Fendi is committed to delivering exceptional client experiences across its omni-channel platforms.

1. Maintain an updated and reliable client database starting from in-store data collection.
2. Train store teams on data collection methods and CRM data understanding.
3. Manage annual CRM KPIs such as Data Collection, New Recruitment, and Retention Rate.
4. Monitor monthly CRM KPIs and collaborate with the Retail team to identify improvement areas.
5. Analyze customer insights to support business strategies and provide actionable recommendations.
6. Develop and implement CRM campaigns in alignment with global priorities.
7. Create innovative client journeys connecting online and offline channels.
8. Promote CRM tool adoption and nurture Clienteling culture through training.
9. Collaborate with store Omni-Clienteling Ambassadors for feedback and CRM tool enhancement.
10. Publish reports on retail KPIs and support ad-hoc retail activity reporting.

1. Minimum 3 years of CRM or client development experience or relevant retail business experience.
2. Bachelor’s Degree or equivalent experience.

1. Strong strategic and analytical thinking.
2. Outstanding verbal and written communication skills.
3. Strong organizational skills and attention to detail.
4. Ability to handle multiple tasks and manage deadlines.
5. Ability to work successfully with multiple business functions and influence stakeholders.
6. Advanced level of MS Excel.
7. Native level in Japanese.
8. English speaking is a plus.

Minimum 3 years of CRM or client development experience or relevant experience in the retail business.

Bachelor’s Degree or equivalent experience.

The company promotes a fair and open environment, emphasizing diversity and collaboration. It encourages leading changes, high commitment, and social responsibility. The role is based in Tokyo, Japan, with a hybrid working mode.