Fendi CRM Director

New York • USA

Saturday, January 17, 2026

Fendi, a prestigious name in the luxury fashion industry, is part of the esteemed LVMH Group, known for its commitment to excellence and innovation. As an employer, Fendi offers a dynamic and inclusive environment where diversity is celebrated, and every employee is encouraged to develop and thrive.

1. Oversee the development and execution of CRM campaigns and programs across customer lifecycle and channels.
2. Leverage data and innovation to enhance client experience and achieve recruitment, retention, and clienteling KPIs.
3. Manage customer data integrity and usability, including deduplication and reassignment processes.
4. Track database performance using Salesforce and Power BI, managing CRM Specialist for effective reporting.
5. Identify business opportunities to increase client value and drive proactive clienteling efforts.
6. Lead monthly CRM strategy process in collaboration with various departments.
7. Develop and supervise campaign calendar performance, defining targeted audiences and communication assets.
8. Create and deliver presentations and training materials for strategic and retail team engagement.
9. Lead training on CRM tools and programs, monitoring usage and capturing feedback for improvement.
10. Collaborate with regional retail teams to mentor and develop underperforming store teams.
11. Partner with Omnichannel team to innovate and develop new concepts enhancing brand and business.

1. Minimum 9 years of experience in CRM and analytics, preferably in luxury retail.
2. Bachelor's degree or equivalent preferred.
3. Deep understanding of CRM, clienteling, and omnichannel needs in luxury retail.

1. Strong analytical skills with proficiency in BI software (Excel macros, Power BI, Power Query, SQL).
2. Excellent written, verbal, and presentation skills.
3. Interpersonal skills with a strong attention to detail.
4. Ability to lead complex campaign calendars and adapt to changing priorities.
5. Curiosity and proven track record of client experience innovations.
6. Awareness of market trends and competition.
7. Flexible availability for some nights and weekends.

Minimum 10 years of experience in CRM and analytics, with a preference for luxury retail experience.

Bachelor's degree or equivalent preferred.

The compensation for this position ranges from $150,000 to $170,000 annually, with a bonus opportunity.

Comprehensive benefits package including medical, dental, vision, short and long-term disability, various paid time off programs, employee discounts, and a retirement plan with employer contribution.

Fendi fosters an inclusive environment of mutual respect, welcoming diversity and ensuring all employees feel included, developed, and heard. The company is committed to preventing discrimination and providing equal opportunities to all applicants.