Fendi CRM Director

Fendi, a prestigious name in the luxury fashion sector, is part of the esteemed LVMH Group, a global leader in high-quality products. As an employer, Fendi is committed to creating an inclusive environment that values diversity and encourages the growth and development of its employees. The brand is dedicated to preventing discrimination and providing equal opportunities for all applicants.

1. Oversee the development and execution of CRM campaigns and programs across customer lifecycle stages and channels.
2. Leverage data and innovation to enhance client experience and achieve recruitment, retention, and clienteling KPIs.
3. Manage customer data integrity and usability, including client deduplications and reassignments.
4. Track database performance using Salesforce and Power BI, managing CRM specialists for effective reporting.
5. Identify business opportunities to increase client value and drive proactive clienteling efforts.
6. Lead monthly CRM strategy processes in collaboration with various departments.
7. Supervise campaign calendar performance and launch targeted audiences and communication assets.
8. Develop presentations and training materials for retail teams, simplifying complex analyses into actionable insights.
9. Lead training on CRM tools and programs to enhance client engagement and sales.
10. Partner with regional retail teams to mentor and develop underperforming store teams.
11. Collaborate with Omnichannel and CRM headquarters on clienteling applications and campaign calendars.
12. Identify opportunities for innovation in omnichannel projects, championing new technologies and concepts.

1. Minimum 9 years of experience in CRM and analytics, preferably in luxury retail.
2. Bachelor's degree or equivalent preferred.

1. Deep understanding of CRM, clienteling, and omnichannel needs in luxury retail.
2. Process-oriented with ability to turn data into insights and lead cross-functional execution.
3. Strong attention to detail and ability to manage complex campaign calendars.
4. Highly analytical and proficient in BI software such as Excel macros, Power BI, Power Query, and SQL.
5. Excellent written, verbal, and presentation skills.
6. Interpersonal skills with flexibility for some nights and weekends.
7. Foreign language skills, particularly Italian, Spanish, or Portuguese, are a plus.

Minimum 10 years of experience in CRM and analytics, with a preference for luxury retail experience.

Bachelor's degree or equivalent preferred.

The compensation for this position ranges from $150,000 to $170,000 annually, with a bonus opportunity and a comprehensive benefits package.

Comprehensive benefits package including medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and a retirement plan with employer contribution.

Fendi fosters a culture of mutual respect and inclusivity, welcoming diversity and ensuring all employees feel included, developed, and heard. The company is committed to preventing discrimination and providing equal opportunities for all.