Fashion Group Marketing and Communications Manager

Hong Kong Island • China

Thursday, November 6, 2025

As part of a prestigious conglomerate in the Fashion & Leather Goods sector, this brand is renowned for its innovative approach and commitment to excellence. The company offers a dynamic environment where creativity and strategy converge, providing employees with opportunities to grow within a global network.

1. Lead and develop marketing strategy across Hong Kong, Macau, and Southeast Asia, aligning with China and other key markets for stronger impact.
2. Develop consumer activation campaigns to support regional growth and assist in integrated marketing strategies.
3. Build strong relationships with online and offline media, social communities, and VIPs to enhance brand awareness.
4. Develop and execute customer acquisition and online sales programs through paid search, social, and programmatic channels.
5. Manage keyword strategies and bidding for search marketing activities across multiple search engines.
6. Lead the development and implementation of paid social and programmatic strategies with media partners.
7. Analyze website traffic and behavior for customer insights, transforming data into actionable business decisions.
8. Monitor campaign performance and communicate insights with business units to ensure program integration.
9. Strategically implement regional CRM strategies, adapting tools and criteria to market realities.
10. Grow client database through segmentation and execute recruitment and engagement programs.
11. Evaluate CRM actions for qualitative and quantitative returns on investment.

1. Bachelor’s degree in marketing, communications, or related discipline.
2. Minimum 8 years of relevant experience in brand strategy and communications with regional exposure.
3. Ability to navigate ambiguity and drive results with an entrepreneurial mindset.
4. Proven ability to develop brand strategies into impactful activations.
5. Strong interpersonal skills to build partnerships within the network.
6. Passionate, proactive, and collaborative spirit.
7. Excellent command of spoken and written English and Chinese.

1. Strategic marketing development
2. Consumer activation campaign management
3. Media relationship building
4. Digital marketing expertise
5. Keyword management and bidding strategy
6. Performance analysis and data-driven decision making
7. CRM strategy implementation
8. Client database growth management
9. Interpersonal and communication skills

Minimum 8 years of relevant experience in brand strategy and communications with regional exposure.

Bachelor’s degree in marketing, communications, or related discipline.

The role offers a comprehensive benefits package, including opportunities for professional development and career advancement within a global network.

The company fosters a culture of innovation and collaboration, encouraging employees to embrace change and drive results. With a focus on creativity and strategic thinking, the workplace is dynamic and supportive, offering a platform for professional growth.