Dr. Barbara Sturm Digital Marketing Graduate

Puig is a privately held Spanish fashion and fragrance group with a global footprint, managing a portfolio of luxury and lifestyle brands across beauty, fashion and accessories. As an employer, Puig combines entrepreneurial agility with brand-driven creative direction, operating within an international matrix structure that serves marketing, product and retail teams worldwide.

1. Support planning, execution and optimization of paid digital campaigns across search, social and display channels.
2. Assist local and regional brand teams with e‑commerce merchandising, product launches and promotional calendars.
3. Produce regular performance reports and derive actionable insights using web and campaign analytics.
4. Coordinate content production and localization for social media, CRM and web channels in collaboration with creative and PR teams.
5. Help maintain tracking and tagging via Google Tag Manager and ensure data quality for analytics.
6. Contribute to SEO and on‑site optimization initiatives to improve organic visibility and conversion.
7. Support CRM and email marketing activities, including audience segmentation and A/B testing.
8. Liaise with external agencies and media partners to ensure timely delivery and budget control.

1. Recent graduate with a degree in Marketing, Communications, Business, Digital Media or a related discipline.
2. Demonstrable interest in luxury, beauty or fashion brands and consumer behaviour.
3. Strong analytical mindset with the ability to interpret data and translate it into recommendations.
4. Excellent verbal and written communication skills and ability to work in cross‑functional, fast‑paced teams.
5. Proactive, organized and detail‑oriented with a willingness to learn technical marketing tools.

1. Google Analytics 4
2. Google Ads
3. Meta Business Manager
4. Google Tag Manager
5. SEO
6. SEM
7. Shopify
8. WordPress
9. Microsoft Excel
10. Microsoft PowerPoint
11. Adobe Photoshop
12. Salesforce
13. Klaviyo

Entry-level: recent graduate or up to 1–2 years' experience in digital marketing, preferably with exposure to beauty, fashion or e‑commerce environments.

Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.

Puig fosters a brand‑centric, collaborative environment that values creativity, commercial rigour and international mobility. Teams operate with entrepreneurial autonomy while adhering to high standards of craftsmanship and consumer focus typical of the luxury and fragrance sector.