Coach Senior Marketing Manager

Coach, a leading American luxury fashion brand renowned for its craftsmanship and innovative designs, is part of Tapestry Inc., a global house of brands. Tapestry Inc. is committed to fostering creativity and inclusivity, offering employees a dynamic environment to grow and excel in their careers.

1. Develop and execute comprehensive media strategies to drive demand capture.
2. Collaborate with cross-functional teams to align media plans with overall marketing objectives.
3. Analyze market trends and consumer behavior to optimize media investments.
4. Manage relationships with media agencies and partners to ensure effective campaign delivery.
5. Monitor and report on media performance metrics, providing actionable insights for continuous improvement.

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum of 5 years of experience in media planning and buying.
3. Proven track record of managing large-scale media campaigns.

1. Strong analytical skills with the ability to interpret data and trends.
2. Excellent communication and interpersonal skills.
3. Proficiency in media planning tools and software.
4. Ability to manage multiple projects in a fast-paced environment.

A minimum of 5 years in media planning and buying, with a focus on demand capture strategies.

Bachelor's degree in Marketing, Business Administration, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Coach fosters a culture of innovation and collaboration, encouraging employees to bring their unique perspectives to the table. The company values diversity and inclusion, creating a supportive environment where everyone can thrive.