Coach Senior Manager, Global Media Strategy and Planning

New York • USA

Friday, August 8, 2025

Coach, a leading design house of modern luxury accessories and lifestyle collections, is part of the Tapestry, Inc. family. Tapestry is a New York-based house of modern luxury lifestyle brands. Coach is renowned for its commitment to innovation and authenticity, offering a dynamic work environment that fosters creativity and collaboration.

1. Develop and execute global media strategies to enhance brand visibility and engagement.
2. Lead the planning and implementation of integrated media campaigns across diverse channels.
3. Collaborate with cross-functional teams to align media strategies with overall marketing objectives.
4. Analyze market trends and consumer insights to inform media planning and strategy.
5. Manage relationships with media partners and negotiate contracts to optimize media spend.
6. Monitor and report on the effectiveness of media campaigns, providing insights for continuous improvement.

1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in media strategy and planning within the luxury fashion industry.
3. Strong analytical skills with the ability to interpret data and trends.
4. Excellent leadership and team management abilities.
5. Exceptional communication and negotiation skills.

1. Expertise in SEM and SEO strategies.
2. Proficiency in market research and data analysis.
3. Strong project management skills.
4. Ability to work collaboratively in a fast-paced environment.
5. Proficiency in media planning tools and software.

A minimum of 7 years in media strategy and planning, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Business, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Coach fosters a culture of innovation and collaboration, encouraging employees to push creative boundaries while maintaining a commitment to excellence. The work environment is dynamic and inclusive, offering opportunities for professional growth and development.