Coach Senior Manager, Demand Generation Media

Shanghai • China

Thursday, April 10, 2025

Coach, a renowned leader in the luxury fashion industry, is part of the Tapestry, Inc. family, which includes other distinguished brands such as Kate Spade and Stuart Weitzman. As an employer, Coach is committed to fostering a dynamic and inclusive workplace, encouraging innovation and creativity while maintaining its heritage of craftsmanship and design excellence.

1. Develop and execute comprehensive demand generation media strategies to drive brand growth and customer acquisition.
2. Collaborate with cross-functional teams to align media plans with overall marketing objectives.
3. Analyze market trends and consumer insights to inform media planning and strategy.
4. Manage relationships with media agencies and vendors to optimize performance and ROI.
5. Monitor and report on media campaign performance, providing actionable insights and recommendations.
6. Oversee budget allocation and ensure efficient use of resources across media channels.

1. Proven track record in demand generation and media strategy within the luxury fashion industry.
2. Strong analytical skills with the ability to interpret data and make strategic decisions.
3. Excellent communication and leadership skills.
4. Experience in managing large-scale media budgets and agency relationships.

1. Strategic media planning
2. Data analysis and interpretation
3. Cross-functional collaboration
4. Budget management
5. Vendor and agency management

A minimum of 7-10 years of experience in demand generation and media management, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Business Administration, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach prides itself on a collaborative and innovative culture that values diversity and inclusivity. The company encourages employees to bring their unique perspectives and creativity to the workplace, fostering an environment where talent can thrive and contribute to the brand's legacy of excellence.