Coach Senior Brand Marketing Manager

Tokyo • Japan

Monday, March 17, 2025

Coach, a renowned name in the luxury fashion industry, is part of the Tapestry, Inc. family, a leading New York-based house of modern luxury lifestyle brands. Tapestry, Inc. is committed to providing a dynamic and inclusive work environment that fosters creativity and innovation, making it an employer of choice for those passionate about fashion and brand excellence.

1. Develop and execute comprehensive media and brand marketing strategies to enhance brand visibility and equity.
2. Lead and manage the brand marketing team to ensure alignment with global brand objectives.
3. Oversee the implementation of SEM and SEO strategies to optimize brand presence across digital platforms.
4. Collaborate with cross-functional teams to ensure cohesive brand messaging and positioning.
5. Analyze market trends and consumer insights to inform marketing strategies and initiatives.
6. Manage budgets and allocate resources effectively to maximize ROI on marketing spend.
7. Foster relationships with external agencies and partners to enhance brand campaigns.

1. Proven experience in brand marketing within the luxury fashion industry.
2. Strong leadership skills with the ability to manage and inspire a team.
3. In-depth knowledge of digital marketing strategies, including SEM and SEO.
4. Excellent analytical skills with the ability to interpret data and market trends.
5. Strong communication and interpersonal skills.

1. Strategic marketing planning
2. Team leadership
3. Digital marketing expertise
4. Analytical thinking
5. Communication and collaboration

A minimum of 7-10 years of experience in brand marketing, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.

Competitive benefits package including health insurance, retirement plans, and employee discounts.

Coach fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives and creativity to the workplace. The company values collaboration and professional growth, offering opportunities for career advancement within the global Tapestry, Inc. network.