Coach Senior Brand Manager

Seoul • South Korea

Friday, May 9, 2025

Coach, a leading design house of modern luxury accessories and lifestyle collections, is part of the Tapestry, Inc. portfolio. Tapestry is a global house of brands that unites the magic of Coach, Kate Spade, and Stuart Weitzman. As an employer, Coach is renowned for fostering a workplace culture that values creativity, innovation, and diversity, offering employees the opportunity to grow within a dynamic and inclusive environment.

1. Develop and execute strategic brand marketing plans to enhance brand equity and drive business growth.
2. Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
3. Analyze market trends and consumer insights to inform marketing strategies.
4. Manage and optimize the brand marketing budget to achieve maximum ROI.
5. Lead and mentor a team of marketing professionals to achieve departmental goals.
6. Oversee the development of marketing materials and campaigns that align with brand standards.
7. Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as necessary.

1. Bachelor's degree in Marketing, Business, or a related field.
2. MBA or advanced degree in Marketing is preferred.
3. Proven experience in brand management within the luxury fashion industry.
4. Strong understanding of market research and data analysis.

1. Exceptional leadership and team management skills.
2. Excellent communication and interpersonal skills.
3. Strong analytical and strategic thinking abilities.
4. Proficiency in digital marketing and social media platforms.
5. Ability to work collaboratively in a fast-paced environment.

A minimum of 7 years of experience in brand management or marketing roles, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach prides itself on cultivating a creative and inclusive workplace where employees are encouraged to express their individuality and contribute to the brand's legacy of innovation. The company values diversity and fosters an environment of mutual respect and collaboration.