Coach Retention Marketing Manager

Coach is a global fashion house founded in New York in 1941, known for its beautiful and lasting creations. As part of the Tapestry portfolio, Coach is committed to innovation, inclusivity, and diversity, inspired by the vision of Creative Director Stuart Vevers.

1. Manage the planning, development, and execution of direct marketing programs, including brand messages, targeted campaigns, and triggered campaigns.
2. Proactively bring ideas to improve the overall program and champion change with cross-functional stakeholders.
3. Write effective creative briefs that align with brand priorities and merchandising strategies.
4. Develop and maintain relationships with leadership, senior management, and outside vendors.
5. Proactively manage projects, schedules, and priorities to meet timelines and budget expectations.
6. Analyze and communicate results, applying learnings to future campaigns.
7. Identify and implement new tests and tactics to drive improved results.
8. Optimize trigger-based programs for customer engagement and productivity.
9. Manage email enhancements including personalization and segmentation.
10. Grow and optimize SMS as a key channel.
11. Partner with media team to develop retention strategy for new customers.
12. Manage growth and development of Associate Manager, Retention.

1. Bachelor’s degree or additional relevant experience in lieu of a degree.
2. 5+ years of relevant marketing experience and knowledge of digital technology.

1. Highly organized with strong attention to detail.
2. Ability to prioritize and be flexible and adaptable.
3. Well-developed planning and implementation skills.
4. Strong sense of urgency.
5. Excellent verbal and written communication skills.
6. Positive, high energy.
7. Curiosity to learn about evolving technologies.
8. Resourceful and independent problem-solving skills.

5+ years of relevant marketing experience and knowledge of digital technology.

Base pay range $90,000.00 to $100,000.00 annually.

Coach provides reasonable accommodation for disabilities or religious beliefs.

Coach is an equal opportunity and affirmative action employer, committed to equity, inclusion, and diversity. The workplace is located in New York, NY, with a hybrid work setup.