Coach Manager, Retention Marketing

New York • USA

Friday, January 17, 2025

Coach, a renowned global fashion house established in New York in 1941, is celebrated for its commitment to crafting enduring and exquisite products. Under the creative direction of Stuart Vevers, Coach embodies the inclusive and bold spirit of its New York roots. As part of the Tapestry portfolio, Coach is dedicated to pushing the boundaries of possibility and fostering an environment of innovation and inclusivity.

1. Lead the execution of retention marketing efforts for the Coach Retail business, including broadcast and trigger email programs.
2. Develop and implement strategies for direct mail and SMS channels.
3. Manage planning, development, and execution of direct marketing programs, encompassing brand messages, targeted campaigns, and triggered campaigns based on customer behavior.
4. Collaborate with cross-functional stakeholders to drive program improvements and champion change.
5. Craft effective creative briefs that align with brand priorities and merchandising strategies.
6. Cultivate and maintain relationships with business unit leaders, senior management, and external vendors.
7. Oversee project management to ensure timely and budget-compliant execution.
8. Analyze and report on campaign performance metrics, applying insights to future initiatives.
9. Innovate and implement new tests and tactics to enhance program results.
10. Optimize trigger-based programs for increased customer engagement and productivity.
11. Expand and refine SMS channel strategies, including signups and lifecycle marketing.
12. Collaborate with media teams to develop retention strategies for new customers via digital channels.
13. Mentor and develop the Associate Manager, Retention.

1. Bachelor’s degree or equivalent relevant experience.
2. 5+ years of marketing experience with a focus on digital technology.

1. Strong organizational skills with attention to detail.
2. Ability to prioritize and adapt to changing demands.
3. Proficient in planning and deadline management.
4. Excellent communication skills, both verbal and written.
5. High energy and positive attitude.
6. Curiosity and eagerness to learn about new technologies.
7. Resourcefulness and problem-solving abilities.

A minimum of 5 years in marketing, with a focus on digital technology and retention strategies.

Bachelor’s degree or equivalent relevant experience.

Base pay range from $90,000 to $100,000 annually.

Comprehensive benefits package including health, dental, vision, and retirement plans.

Coach fosters a culture of optimism and innovation, emphasizing inclusivity and diversity. As part of the Tapestry family, the brand is committed to creating a workplace that values equity and encourages employees to be their authentic selves.