Coach

Performance Marketing Manager

Coach is a leading design house of modern luxury accessories and lifestyle collections, known for its craftsmanship and innovative design. The company operates globally and is committed to providing high-quality products and exceptional customer experiences.

1. Oversee performance marketing on Tmall and JD to drive business through SEM, Feeds, and AI channels.
2. Develop monthly performance plans with efficient budget allocation and product metrics.
3. Optimize performance marketing on Tmall and JD to meet sales targets and new recruitment KPIs.
4. Support Tmall and JD platform IP and e-marketing collaboration.
5. Conduct data and consumer journey insight analysis.
6. Develop wholesale performance marketing strategies and collaborate with teams.

1. Minimum 3 years of experience in ecommerce.
2. In-depth knowledge of major Chinese digital platforms such as Tmall, JD, Douyin, and Little Red Book.
3. Fluency in both English and Mandarin.

1. Solid data analysis skills for smart bidding.
2. Logical thinking to manage cross-platform duplicates and benefits.
3. Strong communication skills to lead agencies in achieving targets.

Minimum 3 years of experience in ecommerce with a focus on major Chinese digital platforms and consumer behaviors.

The company fosters a dynamic and innovative work environment in Shanghai, a major hub for fashion and commerce in China.