Coach Manager, Site Experience

New York • USA

Tuesday, February 18, 2025

Coach, a renowned global fashion house established in New York in 1941, is celebrated for its craftsmanship and innovative designs. As part of the Tapestry portfolio, Coach is committed to pushing the boundaries of what is possible in the fashion industry. Tapestry, a global house of brands, is dedicated to fostering an inclusive and innovative environment, emphasizing equity, inclusion, and diversity across all its brands.

1. Lead and drive the Coachtopia site roadmap, including product launches, content updates, and site experience enhancements.
2. Manage site merchandising, including product uploads, sequencing, and shop assignments, with a focus on optimizing sales.
3. Develop and implement site content strategies aligned with product strategies and past performance to enhance engagement.
4. Collaborate with Retail’s Site Operations and Tapestry Digital teams to implement site functionalities and experience improvements.
5. Conduct business analysis to track product sales, shop performance, customer demographics, and key site metrics.
6. Oversee the cross-selling of Coachtopia products on Retail and Outlet sites, ensuring effective execution and analysis.
7. Supervise the Coachtopia Web Production Assistant to execute site strategies.

1. Strong strategic thinking and analytical skills.
2. Ability to work effectively in ambiguous situations and adapt to changing priorities.
3. Excellent product sensibility and business-driven merchandising skills.
4. Proficient in communication and presentation, with the ability to interact across all organizational levels.
5. Strong Excel skills and proficiency in digital systems; experience with Salesforce Commerce Cloud and Google Analytics is advantageous.

1. Strategic thinking
2. Analytical skills
3. Product sensibility
4. Merchandising skills
5. Communication and presentation skills
6. Excel proficiency
7. Digital systems proficiency

Equivalent combination of education and experience in digital merchandising or eCommerce management.

Bachelor's degree in Marketing, Business, or a related field preferred.

Base pay range: $100,000.00 to $120,000.00.

Comprehensive benefits package including health, dental, and vision insurance, 401(k) plan, and employee discounts.

Coach fosters a culture of inclusivity and innovation, encouraging employees to be themselves and contribute to a diverse and dynamic workplace. As part of Tapestry, Coach is committed to equity, inclusion, and diversity, ensuring a supportive environment for all employees.