Coach eCommerce Commercial Manager

Shanghai • China

Tuesday, January 6, 2026

Coach, a renowned luxury fashion brand, is part of the Tapestry, Inc. family, a global house of brands that includes Kate Spade and Stuart Weitzman. Known for its craftsmanship and innovative design, Coach offers a dynamic work environment that fosters creativity and growth. As an employer, Coach is committed to diversity and inclusion, providing employees with opportunities to develop their careers within a supportive and inspiring setting.

1. Develop and execute eCommerce strategies specifically for TikTok to drive brand growth and engagement.
2. Analyze market trends and consumer behavior to optimize online sales and marketing efforts.
3. Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall marketing objectives.
4. Monitor and report on key performance indicators to assess the effectiveness of eCommerce initiatives.
5. Manage relationships with external partners and stakeholders to enhance brand presence on TikTok.

1. Proven experience in eCommerce management, preferably within the luxury fashion industry.
2. Strong understanding of TikTok as a marketing platform and its commercial potential.
3. Ability to analyze data and market trends to inform strategic decisions.
4. Excellent communication and collaboration skills.

1. eCommerce strategy development
2. Data analysis
3. Cross-functional collaboration
4. Digital marketing expertise
5. Strong communication skills

A minimum of 5 years of experience in eCommerce or digital marketing, with a focus on social media platforms.

Bachelor's degree in Marketing, Business Administration, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives to the table. The company values creativity and collaboration, offering a vibrant workplace where team members can thrive and contribute to the brand's legacy of excellence.