Coach Associate Manager, CRM and Retail Marketing

Taipei • Taiwan

Monday, March 31, 2025

Coach, a leading design house of modern luxury accessories and lifestyle collections, is part of the Tapestry, Inc. portfolio. Tapestry is a global house of brands that unites the magic of Coach, Kate Spade, and Stuart Weitzman. Known for its craftsmanship and innovative design, Coach offers a work environment that fosters creativity and encourages growth.

1. Develop and execute CRM strategies to enhance customer engagement and retention.
2. Collaborate with cross-functional teams to align retail marketing initiatives with brand objectives.
3. Analyze market trends and customer insights to inform marketing strategies.
4. Manage and optimize CRM tools and platforms for effective data utilization.
5. Coordinate with graphic design teams to ensure cohesive visual branding across marketing materials.

1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in CRM and retail marketing.
3. Strong analytical skills with the ability to interpret data and trends.

1. Proficiency in CRM software and marketing tools.
2. Excellent communication and interpersonal skills.
3. Strong project management abilities.
4. Creative problem-solving skills.

A minimum of 3-5 years of experience in CRM and retail marketing, preferably within the luxury fashion industry.

Bachelor's degree in Marketing, Business, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Coach fosters an inclusive and dynamic work environment where creativity and collaboration are highly valued. As part of the Tapestry family, employees are encouraged to innovate and contribute to the brand's legacy of craftsmanship and modern luxury.