Coach Assistant Manager, Demand Generation Media

New York • USA

Tuesday, January 7, 2025

Coach, a renowned global fashion house established in New York in 1941, is celebrated for its craftsmanship and enduring designs. As part of the Tapestry, Inc. portfolio, Coach benefits from the innovative and inclusive ethos of this global house of brands. Tapestry, Inc. is committed to pushing the boundaries of possibility and fostering a culture of equity, inclusion, and diversity.

1. Manage execution and tactical elements of Demand Generation integrated media programs, focusing on upper and mid-funnel campaigns.
2. Support paid demand generation media channels including Paid Social, Video, Display, Publisher Partnerships, and Affiliate.
3. Assist in developing media plans for Demand Generation campaigns to enhance brand awareness and consideration.
4. Support Managers in creative briefing and manage all creative deliveries, ensuring timely and accurate trafficking to agencies.
5. Oversee executional needs across affiliate, publisher partnership, and influencer programs, including sample management and approvals.
6. Maintain campaign and activation calendars in collaboration with agencies.
7. Support the creation of presentation materials for media plans, recaps, and business reviews.
8. Assist in reporting on campaign performance, including creative and audience reporting, test results, and landing page performance.
9. Contribute to the expansion and testing of new media channels and ad products to drive brand growth.
10. Stay informed on cultural, consumer, and industry trends with an eye for innovation.

1. 1+ years of relevant experience in supporting media campaigns on brand or agency side.
2. Creative problem-solving skills with strategic thinking and ability to draw conclusions.
3. Outstanding attention to detail and superior communication skills.
4. Ability to build effective partnerships and collaborate with cross-functional teams.
5. Highly organized with the ability to prioritize multiple projects.
6. Experience with brand media metrics such as CPM, CPA, CPC, VTR, and engagement KPIs.
7. Strong analytical skills for data-driven decision-making.
8. Passion for culture, including music, entertainment, and sports, is a plus.
9. Experience within retail or luxury sectors is advantageous.

1. Media campaign management
2. Strategic thinking
3. Creative problem-solving
4. Attention to detail
5. Cross-functional collaboration
6. Analytical skills
7. Communication and presentation skills
8. Organizational skills

1+ years of relevant experience in media campaign support, either on the brand or agency side.

An equivalent combination of education and experience will be considered.

Base pay range from $64,350.00 to $70,000.00 annually.

Coach offers a comprehensive benefits package, including health, dental, and vision insurance, retirement savings plans, and employee discounts.

Coach fosters a culture of creativity, inclusivity, and innovation, encouraging employees to express themselves and contribute to the brand's legacy. As part of Tapestry, Inc., Coach is committed to diversity and equity, ensuring a supportive and dynamic work environment.