Coach

Assistant Manager, Demand Generation Media

Coach is a global fashion house founded in New York in 1941, known for its craftsmanship and innovative designs. As part of the Tapestry portfolio, Coach is committed to inclusivity and creativity, drawing inspiration from its hometown's spirit. Tapestry is a global house of brands dedicated to equity, inclusion, and diversity.

1. Manage execution and tactical elements of Demand Generation integrated media programs.
2. Support paid demand generation media channels including Paid Social, Video, Display, Publisher Partnerships, and Affiliate.
3. Assist in developing media plans for Demand Generation campaigns.
4. Support Managers on creative briefing and manage creative deliveries.
5. Manage executional needs across affiliate, publisher partnership, and influencer programs.
6. Maintain campaign and activation calendars.
7. Support creation of presentation materials for media plans and business reviews.
8. Assist in reporting campaign performance and delivery.
9. Support in expanding and testing new media channels and tactics.

1. 1+ years of relevant experience supporting media campaigns on brand or agency side.
2. Creative problem solver with strategic thinking skills.
3. Outstanding attention to detail and superior communication skills.
4. Ability to build effective partnerships and collaborate with cross-functional teams.
5. Highly organized with the ability to multi-task.
6. Experience with brand media metrics such as CPM, CPA, CPC, VTR & engagement KPIs.
7. Strong analytical skills and ability to make data-driven decisions.
8. Passion for culture such as music, entertainment, and sports is a plus.
9. Experience within retail or luxury is a plus.

1. Strategic thinking
2. Communication and presentation
3. Organization and multi-tasking
4. Analytical skills
5. Collaboration and partnership building

1+ years of relevant experience supporting media campaigns on brand or agency side.

Base pay range $64,500.00 to $70,000.00 annually.

Hybrid work setup.

Coach fosters a culture of inclusivity and creativity, with a commitment to equity and diversity. The company is based in New York, offering a dynamic and innovative work environment.