Christian Dior Performance Marketing Specialist

Christian Dior Couture, a prestigious entity within the LVMH conglomerate, is renowned for its commitment to innovation and excellence in the luxury fashion industry. As an employer, the brand fosters a dynamic and inclusive environment, encouraging diversity and supporting the employment of individuals with disabilities since 2013.

1. Develop a comprehensive lower funnel social media strategy aligned with E-commerce and omnichannel objectives, including budget recommendations and audience strategy.
2. Collaborate with central Social Media and Media teams to construct global social media campaign timelines for collection launches and commercial events.
3. Coordinate with cross-functional teams to ensure coherent paid acquisition channel animations and website integration.
4. Collect local business requirements from regional teams and tailor strategies using market-specific insights.
5. Stay informed on industry trends and consumer behaviors across major and emerging social media platforms, particularly in China and APAC markets.
6. Analyze weekly and monthly Paid Social performance data to provide actionable recommendations and identify optimization opportunities.
7. Monitor performance KPIs by platform at the campaign level, including budget, CPA, CTR, revenue, and ROAS.
8. Develop strategies to leverage first-party data for enhanced targeting and personalization in lower funnel campaigns.
9. Ensure availability of audience segments based on customer data to improve media spending effectiveness.
10. Collaborate with the Data Factory team for seamless integration of customer data into media buying platforms.

1. Bachelor's degree in Marketing, Business, Statistics, or a related field.
2. Minimum of 5 years of experience in digital media or paid social.

1. Strong understanding of digital media channels, including paid search, social media, display advertising, and email marketing.
2. Excellent project management and data analysis skills.
3. Proficient in developing and managing animation plans, timelines, and budgets.
4. Strong communication and presentation abilities.
5. Ability to work independently and collaboratively.
6. Well-organized and detail-oriented.

A minimum of 5 years in digital media or paid social is required.

Bachelor's degree in Marketing, Business, Statistics, or a related field.

Christian Dior Couture offers a hybrid working model and is committed to fostering an inclusive workplace that supports diversity in all its forms.

The workplace culture at Christian Dior Couture is characterized by a commitment to innovation, inclusivity, and excellence. The brand values diversity and actively supports the employment of individuals with disabilities, creating a dynamic and supportive environment for all employees.