Christian Dior Performance Marketing Specialist
Christian Dior Couture, a prestigious entity within the LVMH conglomerate, is renowned for its commitment to innovation and excellence in the luxury fashion industry. As an employer, the brand fosters a dynamic and inclusive environment, encouraging diversity and supporting the employment of individuals with disabilities since 2013.
- Develop a comprehensive lower funnel social media strategy aligned with E-commerce and omnichannel objectives, including budget recommendations and audience strategy.
- Collaborate with central Social Media and Media teams to construct global social media campaign timelines for collection launches and commercial events.
- Coordinate with cross-functional teams to ensure coherent paid acquisition channel animations and website integration.
- Collect local business requirements from regional teams and tailor strategies using market-specific insights.
- Stay informed on industry trends and consumer behaviors across major and emerging social media platforms, particularly in China and APAC markets.
- Analyze weekly and monthly Paid Social performance data to provide actionable recommendations and identify optimization opportunities.
- Monitor performance KPIs by platform at the campaign level, including budget, CPA, CTR, revenue, and ROAS.
- Develop strategies to leverage first-party data for enhanced targeting and personalization in lower funnel campaigns.
- Ensure availability of audience segments based on customer data to improve media spending effectiveness.
- Collaborate with the Data Factory team for seamless integration of customer data into media buying platforms.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 5 years of experience in digital media or paid social.
- Strong understanding of digital media channels, including paid search, social media, display advertising, and email marketing.
- Excellent project management and data analysis skills.
- Proficient in developing and managing animation plans, timelines, and budgets.
- Strong communication and presentation abilities.
- Ability to work independently and collaboratively.
- Well-organized and detail-oriented.
A minimum of 5 years in digital media or paid social is required.
Bachelor's degree in Marketing, Business, Statistics, or a related field.
Christian Dior Couture offers a hybrid working model and is committed to fostering an inclusive workplace that supports diversity in all its forms.
The workplace culture at Christian Dior Couture is characterized by a commitment to innovation, inclusivity, and excellence. The brand values diversity and actively supports the employment of individuals with disabilities, creating a dynamic and supportive environment for all employees.


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