Chaumet International Digital and Media Director

Paris • France

Monday, January 6, 2025

Chaumet, a distinguished entity within the LVMH group since 1999, stands as a paragon of excellence in the realm of high jewelry. Established in 1780, the Maison has been synonymous with Parisian craftsmanship, intertwining its legacy with the rich tapestry of French history. As a member of the LVMH family, Chaumet benefits from the conglomerate's extensive resources and global influence, offering an unparalleled platform for growth and innovation.

1. Develop and execute the comprehensive digital and media strategy for the Maison, leveraging a team of three specialized units: Sites/UX + Digital in-store, Media & Data, and Social Media.
2. Co-design and manage both online and offline media strategies in alignment with the Maison's business and image objectives.
3. Optimize campaign performance through detailed analysis of media performance KPIs, including reach, frequency, click-through rates, and conversion rates.
4. Oversee the digital showcases of the Maison, ensuring operational execution across websites and local branded zones.
5. Manage the online customer experience, focusing on design, content, navigation, information architecture (UX), branding/marketing, performance, and functionality.
6. Supervise the animation and optimization of 31 Chaumet websites in 7 languages for both desktop and mobile.
7. Lead social media communication and community management, developing platform-specific strategies and coordinating content creation for international markets.
8. Assist and coordinate international markets on digital strategies and initiatives, including agency briefs and campaign management.
9. Support commercial teams with digital tools and in-store animations, and prepare for e-commerce deployment.
10. Manage a team of 6, alongside freelancers, interns, and external agencies.

1. Bachelor's degree or equivalent in business or related field.
2. Minimum of 15 years of professional experience in digital agencies or as an advertiser.
3. Experience in branding, media, and digital activity management for premium/luxury brands on an international scale.

1. Broad digital expertise including social media, SEO, e-commerce, and project management.
2. Proficiency in both paid and owned media, online and offline.
3. Innovative mindset with the ability to manage digital opportunities across websites and social media.
4. Strong communication and organizational skills.
5. Customer experience orientation.
6. Technical specification and agency management skills.
7. Fluency in French and English.

A minimum of 10 years of experience is required, with significant exposure to luxury brand management preferred.

Bachelor's degree or equivalent in business or related field.

The position offers a hybrid working model, allowing for a balance between remote and in-office work.

Chaumet fosters a culture of excellence, deeply rooted in its historical legacy and commitment to innovation. The Maison values creativity, collaboration, and the pursuit of perfection, offering a dynamic environment where employees can thrive and contribute to the brand's storied heritage.