Chanel Social Media Project Assistant (Apprenticeship)

Chanel is an independent, privately held French luxury house renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. As an employer, the brand emphasises craftsmanship, artistic direction and discretion, offering roles at the intersection of creativity and rigorous operational standards across global markets.

1. Support the social media project manager in planning and executing seasonal campaigns and product launches across Chanel's fashion channels.
2. Maintain and update the editorial and publishing calendar, ensuring alignment with global marketing timelines and product availability.
3. Coordinate content production: prepare creative briefs, liaise with internal teams, external agencies, photographers and talent, and track asset delivery.
4. Assist with community monitoring and day-to-day social operations, escalating issues and summarising audience feedback for stakeholders.
5. Collect, analyse and present campaign performance metrics and weekly reporting to inform optimisation and post-campaign learnings.
6. Ensure all social content complies with brand guidelines and legal/rights requirements; manage asset libraries and version control.
7. Perform administrative tasks related to campaign budgeting, scheduling, meeting coordination and documentation.

1. Enrolled in a Bachelor's or Master's programme in Marketing, Communications, Digital Media or Fashion, eligible for an alternance/apprenticeship contract in France.
2. Demonstrable interest in luxury fashion and digital culture with a keen eye for creative detail.
3. Excellent organisational skills, ability to manage competing priorities and meet tight deadlines.
4. Strong written and verbal communication skills; professionalism in stakeholder interaction and briefing.
5. Proactive mindset, collaborative attitude and willingness to learn in a high‑standards, fast‑paced environment.

1. Content calendar management
2. Campaign coordination and asset tracking
3. Social media platforms: Instagram, TikTok, Facebook, YouTube
4. Community monitoring and reporting
5. Adobe Creative Suite (e.g. Photoshop, Premiere Pro)
6. Microsoft Excel and PowerPoint
7. Familiarity with social analytics and scheduling tools (e.g. native insights, Meta Business Suite)

Previous internship or project experience in social media, digital marketing or communications is preferred; 6–12 months of relevant experience advantageous but not mandatory for alternance candidates.

Currently enrolled in a relevant undergraduate or postgraduate programme (Marketing, Communications, Digital Media, Fashion) and eligible for an alternance/apprenticeship contract in France.

Chanel fosters a culture of creative excellence and meticulous craftsmanship, valuing discretion and long-term artistic vision. Teams operate in a collaborative, high-performance environment where attention to detail and respect for heritage coexist with digital innovation.