Chanel Senior Manager, Media Planning

Hong Kong • China

Thursday, November 27, 2025

Chanel, as a leading luxury fashion house, is renowned for its timeless elegance and innovative spirit. As part of the global luxury conglomerate, Chanel offers a dynamic work environment that encourages creativity and excellence. The company is committed to fostering a culture of inclusivity and personal growth, valuing the unique perspectives and experiences each employee brings to the team.

1. Define and implement overarching media strategies within the paid, owned, and earned media framework.
2. Oversee the delivery of integrated media campaigns, ensuring alignment with business objectives.
3. Manage budget and processes with a focus on compliance and efficiency.
4. Maintain and strengthen relationships with cross-functional and divisional stakeholders at local, regional, and global levels.
5. Serve as the custodian of the Media Agency partnership, ensuring optimal performance.
6. Champion innovation and creativity in media planning and execution.
7. Lead annual media planning in collaboration with the General Manager, Communications.
8. Orchestrate campaigns for optimal flighting and clarity in communications.
9. Collaborate with local stakeholders to develop strong media actions.
10. Oversee team workflow and processes for seamless implementation and execution.
11. Set clear measures of success for operational excellence and evaluate outcomes to inform future decisions.
12. Accelerate CSR transformation with a focus on minimizing digital media impact.
13. Navigate and adapt to changing local and global market conditions.
14. Oversee social monitoring activities to derive actionable insights.
15. Protect and enhance brand equity through dedicated programs and visual selections.
16. Manage internal and Media Agency teams for cohesion and high performance.
17. Provide leadership and guidance to direct reports, including designing learning agendas and IDPs.
18. Engage with divisional stakeholders to optimize campaigns and align on outcomes.
19. Nurture industry relationships with key partners.
20. Regulate financial and compliance processes, focusing on high-risk areas such as data privacy and security.
21. Drive budget planning, tracking, and auditing, ensuring consistency across all forecasted activities.
22. Administer agency contracts and direct media agreements.

1. Bachelor’s degree or higher in Marketing, Communications, or Media-related fields.

1. Proven experience in media strategy, planning, and purchasing, with a mix of traditional and digital media strategies.
2. Strong analytical skills to generate insights from data.
3. Curiosity and innovation in the fashion and luxury sectors, staying at the forefront of media trends and technologies.
4. Experience leading cross-functional teams or strategic programs at a global or regional level.
5. Detail-oriented with outstanding strategic planning skills.
6. Innovative mindset with the ability to think outside the box and experiment with new approaches.
7. Strong presentation skills and the ability to articulate ideas effectively.
8. Excellent influencing skills with an analytical and people-oriented mindset.
9. Discipline in execution and integrity in all actions.
10. Exceptional interpersonal and communication skills, with the ability to build relationships across different organizational levels.

Solid experience with a track record in media strategy, planning, and purchasing, preferably within the luxury retail sector.

Bachelor’s degree or higher in Marketing, Communications, or Media-related fields.

Chanel offers a comprehensive benefits package, including opportunities for personal growth and professional development within a supportive and inclusive culture.

Chanel is dedicated to creating an inclusive culture that nurtures personal growth and collective progress. The company values diversity and the unique contributions of each individual, fostering an environment where creativity and innovation thrive.