Chanel Senior Integrated Media Manager
Chanel, a distinguished name in luxury fashion, is renowned for its timeless elegance and innovative spirit. As part of a global conglomerate, Chanel offers unparalleled opportunities for professional growth and development, fostering a culture of creativity and excellence. Employees are encouraged to drive innovation while upholding the brand's rich heritage and commitment to quality.
- Drive and execute the integrated media strategy to align with brand and business objectives.
- Enhance media efficiency and manage media investments effectively.
- Collaborate with PR and business teams to achieve shared objectives.
- Contribute to the integration of Paid, Owned, and Earned (POE) media channels.
- Stay abreast of evolving media trends and define their implications for the brand.
- Test and learn new approaches to improve media efficiency and innovation.
- 15+ years of experience in the media industry, with a focus on strategy media planning and insights.
- Proven track record in account leadership and strategy management, preferably on the agency side.
- Strategic media planning experience for multiple product lines, preferably in-house.
- Experience with luxury brand media is preferred.
- Mainland China working experience is required.
- Expertise in audience and media planning across 360 touchpoints and omni-channel platforms.
- Strong communication and organizational skills.
- Proficiency in analytics.
- Fluency in both spoken and written Chinese and English.
A minimum of 15 years in media industry roles, with a focus on strategy media planning, insights, and analytics.
Chanel offers a comprehensive benefits package, including health insurance, retirement plans, and exclusive employee discounts, fostering a supportive and rewarding work environment.
Chanel's workplace culture is characterized by a commitment to creativity, collaboration, and excellence. The company values innovation and encourages employees to push boundaries while maintaining the brand's legacy of luxury and sophistication.

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