Chanel Public Relations Manager

Shanghai • China

Sunday, September 28, 2025

Chanel, a paragon of luxury and elegance, is renowned for its timeless designs and innovative spirit. As part of the global luxury conglomerate, Chanel offers a dynamic work environment that fosters creativity and excellence. The brand is committed to maintaining its prestigious status in the fashion industry, providing employees with opportunities to contribute to its legacy of sophistication and style.

1. Cultivate and enhance press relationships to boost brand visibility across selected media platforms, including print, digital, and social media.
2. Ensure effective delivery of brand messages to optimize both the quantity and quality of brand coverage.
3. Implement communication activities such as pitching calendars, press events, overseas trips, social campaigns, and media collaborations.
4. Engage with key media and influencers for specific cooperative projects to support major launches.
5. Maintain close communication with the Global Fashion PR team, China PR Team of Fashion, Watch & Fine Jewelry, and Beauty team to foster a unified communication strategy and support regional/group events and resource sharing.
6. Collaborate closely with marketing, retail, and merchandising departments to support company initiatives.
7. Manage and coordinate PR agency performance to align with Chanel's standards.
8. Supervise press release translation, write-up, distribution, and follow-up to ensure maximum exposure.
9. Prepare monthly PR and campaign reports.

1. Bachelor's degree or higher.

1. Passion for the brand with a strong sense of luxury and branding.
2. Outgoing personality with excellent interpersonal and communication skills.
3. Highly organized with the ability to prioritize and manage multiple tasks in a dynamic work environment.
4. Creative, confident, dynamic, and independent with a strong team-working spirit and sense of responsibility.
5. Ability to work under pressure and attention to detail.
6. Bilingual proficiency in English and Mandarin.
7. Strong presentation skills are advantageous.

Over 10 years of experience in PR or Corporate Communications, preferably within the high-fashion industry.

Bachelor's degree or higher.

Chanel offers a stimulating work environment with opportunities for professional growth and development within the luxury fashion industry.

Chanel fosters a culture of innovation and excellence, where employees are encouraged to contribute to the brand's legacy of sophistication and style. The work environment is dynamic and collaborative, promoting creativity and a strong team spirit.