Chanel Marketing Manager

Hong Kong • China

Monday, February 3, 2025

Chanel, a paragon of luxury and elegance, is renowned for its timeless creations and innovative spirit. As part of a prestigious conglomerate, Chanel offers an unparalleled environment for professional growth and creativity. The brand is committed to fostering an inclusive culture that values diversity and encourages personal development, ensuring that each team member contributes to the collective success.

1. Lead the Skincare category by developing and implementing marketing strategies that align with the brand's vision and drive market growth.
2. Collaborate with Retail Marketing, CRM, and Omni-channel teams to optimize business potential across all categories and client touchpoints.
3. Work closely with PR and media teams to ensure cohesive brand storytelling and maximize visibility across multi-channel media.
4. Coordinate with the Retail team to enhance client value through strategic cabin initiatives.
5. Analyze the effectiveness of campaigns and strategies using metrics and KPIs, making adjustments as necessary.
6. Facilitate the sales forecast process during launches and manage samples to improve forecast accuracy.
7. Conduct market research to analyze trends and consumer insights, aiding global and regional teams in understanding local demands.
8. Support budget exercises and lead category ambition and A&P construction to ensure effective resource allocation.
9. Conduct annual price reviews to maintain competitive pricing strategies.
10. Design and execute campaign orchestration to uphold brand equity and support product launches.
11. Plan and update the Marketing Calendar in line with global and regional directions and local priorities.
12. Lead the development and user acceptance testing of campaign sites, brand websites, and client communications.
13. Manage internal product systems for timely and accurate product information updates.
14. Prepare campaign and retail memos for the frontline team to ensure smooth execution of marketing programs.
15. Consolidate feedback on campaigns for continuous improvement and compile reports to track KPIs.
16. Plan and execute boutique events for the Skincare category.
17. Partner with the Retail Marketing Team to manage the client journey, engaging and retaining clients through tailored skincare experiences.
18. Initiate campaign briefs and manage projects with internal Agency and IT Teams for event website development and project roll-out.

1. Degree in business or marketing-related disciplines

1. Strong data-analysis skills
2. Effective time management
3. Passion for luxury and beauty
4. Result-oriented mindset
5. Ability to work independently and prioritize tasks
6. Excellent communication and interpersonal skills
7. Proficiency in Microsoft Word, Excel, and PowerPoint
8. Fluency in spoken and written English and Chinese

A minimum of 8 years in marketing, with experience in the luxury beauty industry preferred.

Degree in business or marketing-related disciplines

Chanel offers a dynamic work environment that encourages personal growth and professional development, with opportunities to contribute to innovative projects and collaborate with diverse teams.

Chanel is dedicated to creating an inclusive workplace that nurtures personal growth and values the unique contributions of each team member. The brand believes in the power of diversity to enhance team effectiveness and drive collective progress.