Chanel Marketing Manager

Hong Kong China

Monday, January 27, 2025

Chanel, a paragon of luxury and elegance, is renowned for its timeless contributions to fashion, beauty, and style. As part of a prestigious conglomerate, Chanel offers an unparalleled work environment that fosters creativity and innovation. The brand is committed to cultivating an inclusive culture that values diversity and personal growth, ensuring that each team member's unique perspective contributes to the collective success.

1. Develop marketing strategies to drive long-term category growth and maintain leadership in the luxury beauty market.
2. Orchestrate campaigns to uphold brand equity and support product launches, achieving annual business goals.
3. Collaborate with Retail Marketing, CRM, and Omni-channel teams to maximize business potential across all client touchpoints.
4. Manage marketing expenses to optimize brand benefits.
5. Propose PR and media directions with solid KPIs to the Communication team, enhancing visibility and buzz across multi-channel media.
6. Coordinate with various departments, including Retail, VM, Learning, Communications, Forecasting, Finance, and Logistics, to ensure cohesive operations.
7. Facilitate the sales forecast process and enhance forecast accuracy during launches and sample management.
8. Explore collaboration opportunities with Fashion and Watches & Fine Jewellery divisions.
9. Conduct market research and competitor analysis to gain insights and monitor promotional activities.
10. Define metrics to evaluate fragrance category performance and propose improvements.
11. Plan and update the Marketing Calendar in alignment with global and regional directions.
12. Lead the development and testing of campaign sites, brand websites, and client communications.
13. Ensure timely and accurate updates of product information in internal systems.
14. Prepare campaign and retail memos to ensure effective execution of marketing programs.
15. Collect feedback on campaigns for continuous improvement and compile reports to track KPIs.
16. Partner with the Retail Marketing Team to manage client journeys and enhance fragrance experiences.
17. Initiate campaign briefs and manage projects with internal Agency and IT teams.

1. Degree in business or marketing-related disciplines

1. Detail-oriented, innovative, and results-driven
2. Strong data analysis, project management, and time management skills
3. Ability to work independently, prioritize tasks, and meet deadlines
4. Excellent communication and interpersonal skills
5. Proficiency in Microsoft Word, Excel, and PowerPoint
6. Fluency in spoken and written English and Chinese

7-8 years of marketing experience, preferably in the luxury retail or beauty industry.

Degree in business or marketing-related disciplines

Chanel offers a dynamic work environment that encourages personal growth and professional development, fostering a culture of inclusivity and diversity.

Chanel is dedicated to creating an inclusive culture that nurtures personal growth and collective progress. The brand values the uniqueness of each individual, enhancing the diversity and effectiveness of its teams. Employees are encouraged to bring their perspectives, experiences, and potential to contribute to the brand's success.