Chanel Head of Public Relations

Shanghai • China

Friday, May 30, 2025

Chanel, a prestigious name in the luxury fashion industry, is renowned for its timeless elegance and innovative designs. As part of a global leader in luxury, Chanel offers an inspiring work environment where creativity and excellence are at the forefront. The brand is committed to maintaining its iconic status through strategic initiatives and a dedication to high standards.

1. Develop and implement a comprehensive Fashion PR strategy in alignment with global objectives.
2. Maintain and enhance brand image through strategic media partnerships and negotiations.
3. Integrate traditional and digital PR efforts with paid media and social media teams.
4. Manage and optimize the Fashion PR budget effectively.
5. Cultivate long-term relationships with key media partners and influencers.
6. Plan and negotiate 360-degree cooperative projects with media partners.
7. Oversee press release translations, advertorials, and ensure maximum exposure.
8. Organize and execute press trips and events, from shows to collection launches.
9. Conduct industry competition analysis to inform strategic planning.
10. Coordinate closely with Global PR, Image, Watches & Fine Jewelry, and Fragrance & Beauty divisions.
11. Collaborate with the Fashion marketing team to support boutique collections and align on product placement.
12. Lead, manage, and develop the PR support staff, ensuring adherence to company policies.
13. Provide formal feedback and recognition to staff through performance appraisals.

1. Bachelor’s degree in a related field or equivalent experience.

1. Strong media relationships and network in China with a proven track record.
2. Passion for the brand with a strong sense of luxury and branding.
3. Excellent organizational skills and ability to manage multiple tasks.
4. Outstanding interpersonal and communication skills.
5. Proficient coaching skills to develop the PR team.
6. Creative, confident, and dynamic with a strong team-working spirit.
7. Ability to report clearly and concisely to management.
8. Willingness to travel frequently.
9. Fluency in French, English, and Mandarin; proficiency in written and spoken French is advantageous.

A minimum of 10 years of experience in PR, EPR, or Corporate Communications within the fashion industry.

Bachelor’s degree in a related field or equivalent experience.

Chanel offers a dynamic work environment with opportunities for professional growth and development. Employees are recognized and rewarded for their contributions to the brand's success.

Chanel fosters a culture of creativity, innovation, and excellence. The brand values its employees and encourages a collaborative and supportive work environment where ideas are shared and developed.