Chanel Head of Marketing

Shanghai • China

Thursday, November 6, 2025

Chanel, a paragon of luxury and elegance, is renowned for its timeless designs and commitment to craftsmanship. As part of a global powerhouse in the luxury fashion industry, Chanel offers a unique environment that fosters creativity and innovation. The brand is dedicated to maintaining its prestigious reputation while expanding its influence in the global market, particularly in Mainland China.

1. Lead the development and execution of omni-channel marketing strategies to support product launches, boutique openings, and brand events.
2. Define and manage the annual communication budget, ensuring alignment with strategic brand directions.
3. Coordinate communication efforts between global and local teams, focusing on media spend allocation and asset needs.
4. Plan and orchestrate communication campaigns in line with business timelines and event calendars.
5. Develop trade display plans for boutique openings and national events in collaboration with retail management.
6. Oversee digital marketing efforts, ensuring local adaptation and integration within customer experiences.
7. Ensure the successful execution of retail and image events, maintaining alignment with global and regional teams.
8. Define and manage the annual event planning, ensuring alignment with retail strategy and strategic brand directions.
9. Develop CRM strategies and action plans based on client insights and data analysis.
10. Foster client knowledge and clienteling habits within retail teams.
11. Lead team development, nurturing talent and fostering a collaborative team culture.

1. Proven experience in marketing leadership within the luxury fashion industry.
2. In-depth understanding of the Chinese consumer behavior and digital ecosystem.
3. Demonstrated ability to align stakeholders and secure resources from top management.

1. Analytical and strategic thinking
2. Curiosity and innovation
3. Stakeholder alignment and resource management
4. Interpersonal and collaborative skills
5. Team development and leadership
6. Strong communication and workshop facilitation skills

Extensive experience in marketing leadership roles, particularly within the luxury fashion sector, with a focus on the Chinese market.

Bachelor's degree in Marketing, Business Administration, or a related field.

Competitive benefits package including health insurance, retirement plans, and exclusive employee discounts.

Chanel fosters a culture of innovation and excellence, encouraging employees to challenge the status quo while upholding the brand's storied heritage. The workplace environment is collaborative, with a strong emphasis on teamwork and professional growth.