Chanel Fashion PR Manager

Zürich • Switzerland

Tuesday, December 23, 2025

Chanel, a prestigious name in luxury fashion, is renowned for its timeless elegance and innovative designs. As part of the global luxury conglomerate, Chanel offers unparalleled opportunities for career growth and development within the fashion industry. The brand is committed to maintaining its legacy of excellence and creativity, providing a dynamic and inspiring work environment for its employees.

1. Develop and implement the global Fashion, Celebrity, and Influence PR strategy for Chanel Switzerland.
2. Translate international strategies into a local annual roadmap, focusing on collection launches and brand visibility.
3. Cultivate strong relationships with key media, influencers, and local celebrities to enhance brand presence.
4. Negotiate impactful editorial placements and endorsements in targeted media outlets.
5. Develop and distribute press releases and media kits for product launches and corporate announcements.
6. Monitor media coverage and analyze visibility and impact.
7. Initiate and strengthen relationships with key contacts in media and influence communities to foster collaborative partnerships.
8. Create a strategic roadmap aligned with global Arts & Culture objectives.
9. Manage the PR strategy and execution for the flagship store opening in Zurich, ensuring maximum visibility.
10. Oversee showroom management, including collection setup, inventory control, and loan management.
11. Maintain an up-to-date press list and negotiate high-quality editorials.
12. Develop a strong network of relevant celebrities and influencers.
13. Serve as the primary contact for the Regional PR Director for Fashion PR in Switzerland.

1. 4+ years of experience in PR, ideally within the luxury fashion sector.
2. Proven project management skills.

1. Exceptional communication skills, both internal and external.
2. Strong storytelling, writing, and editing abilities.
3. Solid understanding of communication strategy, public relations, and social media ecosystems.
4. Fluency in German and English; proficiency in French is advantageous.

4+ years in public relations, preferably in the luxury fashion industry.

Chanel offers a dynamic work environment with opportunities for professional growth and development, aligning with the brand's commitment to excellence and creativity.

Chanel fosters a culture of innovation, creativity, and excellence, encouraging employees to contribute to the brand's legacy of luxury and sophistication. The work environment is dynamic and inspiring, with a focus on collaboration and professional growth.