Chanel E-Business Development Manager

Seoul • South Korea

Thursday, April 3, 2025

Chanel, a prestigious name in the luxury fashion industry, is renowned for its timeless elegance and innovative spirit. As part of the global luxury conglomerate, Chanel offers a dynamic and sophisticated working environment where creativity and excellence are at the forefront. Employees are encouraged to push boundaries and contribute to the brand's legacy of luxury and style.

1. Lead the development of the F&BP e-business, focusing on the Kakao giftshop channel.
2. Establish a clear roadmap for the Kakao ecosystem to accelerate sales and identify new opportunities.
3. Build strong, long-term partnerships with operators to acquire analytics and customer data.
4. Foster a winning mindset across departments including communication, marketing, e-business, and customer experience teams.
5. Collaborate closely with Global and Regional teams to develop new initiatives and relevant assets.
6. Plan and monitor the budget for e-marketplace activities and manage P&L.
7. Understand external touchpoints and customer journeys to accelerate business figures and enhance customer data acquisition and utilization.
8. Plan the Kakao giftshop budget and sales MTP, and roll out campaign plans.
9. Propose digital marketing strategies based on Kakao giftshop analysis to division and corporate teams.
10. Create and develop innovative initiatives for sustainable e-marketplace growth.
11. Communicate with Global and Regional teams about e-marketplace campaigns and project plans.
12. Prepare for the evolution phase of Kakao giftshop boost and omni-channel activation.
13. Collaborate with the CX team to set up member acquisition and retention plans for Kakao giftshop.
14. Work closely with paid and owned media teams to ensure a seamless digital client journey within the Kakao Talk platform.
15. Monitor data to define strategies for increasing client value and plan segmentation to engage with Kakao giftshop customers.

1. University degree or equivalent

1. Strong business analysis and problem-solving skills
2. Ability to lead and deliver results in a competitive, fast-evolving environment
3. Digital mindset and understanding of omni-channel customer behavior
4. Excellent communication skills, both written and verbal
5. Strong negotiation skills
6. Proficiency in computer and digital literacy, including MS Office and online business/communication
7. Professional command of written and spoken English

Minimum of 3 years' experience in online merchandising, CRM, e-retail, or e-commerce within the luxury, beauty, or online platform sectors. Hands-on experience in digital marketing and familiarity with working in cross-functional and global teams.

University graduate or equivalent

Chanel offers a comprehensive benefits package that includes health insurance, retirement plans, and exclusive employee discounts on luxury products.

Chanel fosters a culture of innovation, elegance, and excellence. The company values creativity and encourages employees to contribute to the brand's legacy of luxury. The work environment is dynamic and collaborative, with a focus on personal and professional growth.