Chanel Digital Performance Analyst

Paris • France

Monday, May 26, 2025

Chanel, a paragon of luxury fashion, is renowned for its timeless elegance and innovative spirit. As part of its digital evolution, Chanel is committed to enhancing the customer experience across its digital platforms. The brand operates within a dynamic matrix organization, collaborating with diverse teams and external partners to maintain its position at the forefront of the luxury sector.

1. Define a performance-driven acquisition strategy aligned with conversion and customer experience goals.
2. Identify synergies between media channels and conversion paths in collaboration with the CRO team.
3. Participate in testing methodologies to enhance user experience while respecting creative standards.
4. Build and maintain dashboards to monitor acquisition and conversion KPIs.
5. Monitor and analyze the performance of digital assets, including web and mobile applications.
6. Collaborate with developers, designers, and content creators to improve app speed, user experience, and overall performance.
7. Create and maintain dashboards and reports for regular performance updates to stakeholders.
8. Analyze campaign and journey performance using analytics tools and provide actionable recommendations.
9. Contribute to monitoring digital trends in the luxury sector and propose innovations aligned with Chanel’s DNA.

1. 3 to 5 years of experience in digital acquisition, media performance, or growth marketing.
2. Strong understanding of media acquisition strategies and digital performance.
3. Proficiency in analytics tools such as GA4, Looker Studio, and Content Square.
4. Excellent analytical, synthesis, and communication skills in French and English.
5. Sensitivity to the world of luxury and its codes is a plus.

1. Analytical rigor and creativity
2. Cross-functional collaboration
3. Data-informed decision making
4. Test & learn culture
5. Attention to detail

3 to 5 years of proven experience in digital acquisition, media performance, or growth marketing.

Opportunity to develop deep expertise in digital performance within a demanding and inspiring brand environment. Collaborate with multidisciplinary and international teams. Be a driver of digital innovation within a constantly evolving Maison.

Chanel fosters an inclusive culture that nurtures personal growth and contributes to collective progress. The brand values the uniqueness of each individual, enhancing the diversity, complementarity, and effectiveness of its teams. Chanel encourages applications from individuals who can bring unique perspectives, experiences, and potential.