Chanel Digital & CRM Assistant Intern

Paris France

Monday, January 20, 2025

Chanel, a paragon of luxury and elegance, stands as a beacon in the fashion and beauty industry. As part of a prestigious conglomerate, Chanel offers unparalleled opportunities for professional growth and personal development. The brand is renowned for its commitment to innovation, quality, and the timeless allure of its products, making it a coveted employer for those passionate about luxury and cosmetics.

1. Support the Digital Project Manager in executing E-Retail and CRM projects across over 30 local export markets and Travel Retail.
2. Assist in the launch of new e-Retail corners and authorized Social Media accounts, ensuring compliance with Chanel's standards.
3. Deploy and manage the e-Merchandising calendar, coordinating asset briefs and distribution to local teams.
4. Implement and evaluate Trade Web and Trade Social animation calendars, collecting communication and commercial KPIs.
5. Conduct competitive analysis on e-Retail and Trade Social best practices, including products, content, and services.
6. Gather monthly sell-out data from open e-retailers.
7. Implement Trade CRM animation calendars with retailers, collecting results and insights.
8. Monitor competitor Trade CRM best practices, including emailing, sampling, SMS, and apps.
9. Support strategic CRM project deployment within the perfume-beauty boutique network, focusing on client data and customer journey innovation.
10. Contribute to the preparation and dissemination of digital launch materials for 360° campaigns.
11. Assist in developing and updating digital performance tracking tools in collaboration with business and communication teams.
12. Participate in preparing digital and CRM activity reports and meetings.

1. Currently pursuing a Master's degree from a Grande Ecole or University, with a focus on commerce or a related field.
2. Previous experience in Digital or CRM, with a strong interest in luxury and/or cosmetics.

1. Strong commercial acumen with knowledge of Digital and CRM KPIs and strategies.
2. Analytical mindset with proficiency in data interpretation.
3. Proactive, organized, and autonomous, capable of managing multiple projects simultaneously.
4. Fluency in English and French, both written and spoken.
5. Proficiency in MS PowerPoint and MS Excel.

A first experience in Digital and/or CRM is required, ideally within the luxury or cosmetics sector.

Pursuing a Master's degree (BAC +4/5) from a Grande Ecole or University.

Interns will gain invaluable experience in a leading luxury brand, with exposure to international markets and the opportunity to work on high-impact projects.

Chanel fosters an inclusive culture that emphasizes personal growth and collective performance. The brand values the uniqueness of each individual, enhancing team diversity, complementarity, and effectiveness. Chanel encourages applications from all backgrounds, recognizing the potential and experience each candidate brings to the Maison.