Chanel CRM Project Assistant (Alternance) — Client Engagement, Jewellery & Watches

Chanel is a privately owned global luxury house renowned for haute couture, ready-to-wear, accessories, fine jewellery and watchmaking. The brand combines artisanal savoir‑faire with a strong client-centric approach and invests in digital and CRM capabilities to personalise customer experience across boutiques and digital channels.

1. Assist the CRM Project Manager for Jewellery & Watchmaking in the conception, planning and execution of client engagement campaigns across email, SMS and owned channels.
2. Coordinate project timelines, briefs and deliverables with internal stakeholders (marketing, CRM analytics, retail, creative) and external suppliers.
3. Support audience segmentation and campaign targeting using CRM data; prepare datasets and ensure compliance with data governance and privacy rules.
4. Produce campaign reports and KPI dashboards to measure performance, derive insights and recommend optimisation actions.
5. Perform QA and testing on campaign workflows, creative assets and links prior to send; monitor delivery and troubleshoot issues.
6. Maintain project documentation, roadmaps and post‑campaign analyses; contribute to knowledge sharing and process improvements.

1. Currently enrolled in a Bachelor’s or Master’s programme in Marketing, Digital, Business, Data or a related discipline and eligible for an alternance/apprenticeship in France.
2. Strong analytical aptitude with the ability to manipulate data and translate numbers into actionable recommendations.
3. Excellent organisational skills with proven ability to manage multiple priorities and meet tight deadlines.
4. Professional communication skills and experience coordinating with cross‑functional teams.
5. High attention to detail, particularly for QA and campaign testing.

1. CRM campaign coordination
2. Customer segmentation and data preparation
3. Campaign reporting and KPI monitoring
4. Cross-functional project coordination
5. Microsoft Excel
6. Microsoft PowerPoint
7. Familiarity with CRM platforms and email campaign tools (e.g., Salesforce Marketing Cloud, Adobe Campaign)
8. Basic SQL or data-querying skills (advantageous)

Prior internship experience in CRM, digital marketing, email campaigns or luxury retail is advantageous but not mandatory; candidates should demonstrate exposure to data-driven marketing initiatives and basic campaign execution.

Enrolment in a relevant undergraduate or graduate programme (Marketing, Digital, Business, Data or equivalent) with eligibility for an alternance/apprenticeship contract in France.

Chanel cultivates a culture of creative excellence, rigorous craftsmanship and refined client service. The organisation values cross‑disciplinary collaboration, discretion and a commitment to elevating the customer experience through both heritage savoir‑faire and modern digital practices.