Chanel CRM Campaign Project Manager Assistant Internship

Paris • France

Monday, March 17, 2025

Chanel, a privately held global leader in luxury product creation, development, manufacturing, and distribution, was founded by Gabrielle Chanel in the early 20th century. The brand offers an extensive array of high-end creations, including ready-to-wear, leather goods, accessories, eyewear, perfumes, cosmetics, skincare, jewelry, and watchmaking. Renowned for its Haute Couture collections and specialized artisans under the 'Métiers d’Art' label, Chanel is dedicated to ultimate luxury and exceptional craftsmanship. The company places a strong emphasis on creativity, culture, and innovation, investing significantly in human resources and research and development.

1. Collaborate with cross-functional teams including Marketing, Activation, and Production to ensure seamless campaign execution.
2. Participate in weekly activity review meetings and provide status updates on ongoing and upcoming tasks.
3. Assist in planning and scheduling CRM campaigns for the three divisions: Fragrance & Beauty, Watches & Fine Jewelry, and Fashion.
4. Contribute to campaign production planning and update campaign management tools.
5. Draft briefs and collaborate with Activation Consultants for CRM campaign setup with dedicated customer database segmentation.
6. Work with production partners on HTML integration to ensure accurate email rendering across various devices and clients.
7. Conduct testing and quality assurance to verify content, links, and dynamic elements.
8. Follow the BAT process to ensure final campaign approval before launch.
9. Assist in the sending process and monitor campaign execution.

1. Currently pursuing a degree in Marketing, Digital Communication, Business, or a related field.
2. Strong interest in Marketing and CRM with basic knowledge of email marketing principles and customer segmentation.
3. Fluency in English.

1. Excellent communication and interpersonal skills.
2. Creative problem-solving abilities.
3. Proficiency in Microsoft Office tools.
4. Familiarity with HTML/CSS for email formatting is a plus.
5. Strong organizational skills and ability to work collaboratively in a fast-paced environment.

No prior professional experience required, but a keen interest in marketing and CRM is essential.

Currently pursuing a degree in Marketing, Digital Communication, Business, or a related field.

Interns will receive mentorship and training from experienced professionals, providing opportunities to develop technical and marketing skills in CRM campaign management.

Chanel fosters an inclusive culture that encourages personal growth and collective progress. The uniqueness of each individual is valued, enhancing the diversity, complementarity, and effectiveness of the teams.