Chanel CRM Business Analyst

Bangkok • Thailand

Friday, April 18, 2025

Chanel, a prestigious name in the luxury fashion industry, is renowned for its timeless elegance and innovative spirit. As part of a global conglomerate, Chanel offers an enriching environment where employees can thrive in a culture that values creativity, diversity, and excellence. The brand is committed to fostering personal growth and collective progress, making it an ideal workplace for those passionate about luxury and innovation.

1. Manage global and regional client data collection and integration projects.
2. Oversee client journey and data flow, focusing on end-to-end client registration across various touchpoints such as iPad, Line, POS, BA tools, and online platforms.
3. Execute User Acceptance Testing (UAT) and process change requests for relevant touchpoints.
4. Review and clean client data to ensure accuracy and implement new data collection methods.
5. Manage client data and consent updates through CRM communication tools like SMS, direct mail, and task pushes.
6. Support CRM automation program implementation by preparing targeting, assets, and testing before launch.
7. Assist in launching CRM campaigns and track performance for continuous improvement.
8. Create monthly analysis reports to update on CRM campaign performance.
9. Monitor and update on competitors' marketing and CRM campaigns.
10. Collaborate with regional teams, external vendors, and internal local teams to ensure smooth project execution.
11. Support additional CRM and omnichannel activities as assigned.

1. Degree in Business, Marketing, or a related field.
2. Minimum of 2 years experience in marketing, client interface, or client journey roles.
3. CRM experience is highly advantageous.
4. Experience in retail, e-commerce, or platform industries with client data familiarity is a plus.

1. Exceptional interpersonal and communication skills.
2. Ability to understand and communicate technical and business languages.
3. Strong problem-solving and analytical skills.
4. Attention to detail in understanding complex business and systems.
5. Proficiency in both Thai and English.

At least 2 years of experience in marketing, client interface, or client journey roles, preferably with CRM experience.

Degree in Business, Marketing, or a related field.

Opportunity to work with one of the world's most iconic luxury brands in a supportive team environment.

Chanel is dedicated to creating an inclusive culture that nurtures personal growth and values the uniqueness of each individual. The brand believes in the power of diversity to enhance team effectiveness and encourages applications from individuals who can bring diverse perspectives and experiences.